I'm Patricia from Kairn, learning how to build a top Product Hunt campaign

What Am I Missing
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hi there :wave:

I’m Patricia the founder of Kairn, we’re a day-to-day project mgt app to stop fire-fighting and start progressing :smirk:. We’re currently working on our Product Hunt (PH) launch and are looking for best tips (and sharing what we learn).

For those who don’t know PH, it’s the place where you advertise your MVP and get initial interest from users. People get to upvote your product and if you’re high up, it will def help with acquisition but also funding (you become the trendy topic). It’s like the 1st day of HighSchool, you really wanna shine :sweat_smile:.

We’re doing a lot of xploration and would be super SUPER interested in getting your insider tips for all those who have gone through the drills :pray:.

Here are our top 5 findings

  1. Get >500 votes that’s when people start to consider you seriously
  2. When people sign up first time on PH to upvote you => you get negative points in the algorithm that says who’s Product of the Day
  3. Post your PH at 00:01am PST, then it’s a 24H ride to Hell
  4. GIFs work way better than screens, and to do high quality gifs nothing beats Quicktime + Zamzar
  5. Put as many people as possible in your Makers (anyone who’s contributed to the project), and ask each of them to upvote >1 product everyday for the 2 weeks before the launch

Can’t wait to hear yours.
(FYI we share on Twitter our daily discoveries )

Cheers and have a kick ass day,
Pat

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Hi , We did a PH campaign that was fairly successful, #4 product of the day #3 product of the year social impact (golden kitty). My takeaways

  • PH is like a party and you are the host. Like any good host, you need to send out the invites to your friends and give them the date and time and details on what they have to do in advance of the “party” so they show up. We sent three emails day -7, -1 D day. This got us good early traction
  • Find a reputed hunter to launch your product. It makes a huge difference because their entire network, which I assume would be quite large gets notified about the launch.
  • Early upvotes are important
  • Use good visuals, we made a video + screens and used a gif for the icon.
  • Interact with the comments
  • Share your listing with other reputed hunters (there maybe lists available), I shared it with 500+ folks on X(twitter).
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