|
About the Heuristics and Hunches category
|
|
0
|
654
|
February 18, 2021
|
|
Dropping Per-Seat Pricing after 14 Years, Creating a Customer-First Usage-Based Model, and Reckoning with an AI-Catalyzed Innovator’s Dilemma with Help Scout’s Nick Francis
|
|
0
|
24
|
April 18, 2025
|
|
Building an AI-Native CRM, Designing Human-in-The-Loop Workflows, and How "Customers Vote with Their Wallets" on Pricing Models with folk's Simo Lemhandez
|
|
0
|
24
|
April 12, 2025
|
|
AI-Native PMF #2: Differentiating Against Generic AI Tools, Lessons on Value and Margins from Three Pricing Model Evolutions, and Strong Hunches on AI-Native Building with Sudowrite’s Amit Gupta
|
|
0
|
92
|
April 7, 2025
|
|
"I Psyoped Sam Parr" - BTS Notes on Winning Big Logos Early, Building in an Era When "SaaS Has Been Picked Over," and Why Community Is the Growth Channel of the Future with River's Co-Founder, Rae Lambert
|
|
0
|
65
|
March 7, 2025
|
|
AI-Native PMF #1: Question Base — AI's “Very Real” Cold Start Problem, Managing High-Stakes Hallucinations, and Balancing Adoption and Costs with a Freemium Strategy
|
|
0
|
275
|
February 7, 2025
|
|
“The State of the Market Matters More Than Its Size” and Other Notes From Building for an Always-Under-Pressure ICP with Goldcast’s Co-Founder, Palash Soni
|
|
3
|
130
|
October 7, 2024
|
|
Niching as a Learning Tool, Prioritizing Teams over Users, and Building at The Intersection of Technology and Culture with Flat’s Co-Founder, Seth Purcell
|
|
1
|
88
|
October 5, 2024
|
|
“I Don’t Think You Can Have a Great Product Unless It’s Freemium” and Other Notes on Growing in an Established SaaS Category with Loops’ Co-Founder, Chris Frantz
|
|
1
|
611
|
May 13, 2024
|
|
The Power of Intuitive Tech, “Juicing It” as a Usage (and Joy) Driver, and Other Notes on Shaping a Disciplined-Yet-Freeing Product Path with Arcade’s Co-Founder, Caroline Clark
|
|
2
|
554
|
April 18, 2024
|
|
Solving B2B Distribution with Viral, Persona-Focused Work Humor, Navigating Growth Plateaus, and Other Notes on Making Singular Bets with tl;dv’s Co-Founder, Raphael Allstadt
|
|
1
|
459
|
April 2, 2024
|
|
“Sharing Our Experiences, Wins, and Lessons is Also Humbling. It Keeps Us Honest,” and Other Notes on Building a Customer-First, Bootstrapped Business with Canny’s Co-Founder, Sarah Hum
|
|
0
|
610
|
February 9, 2024
|
|
Why the Lean Startup Approach Doesn't Work (as Often), Why PMF Surveys (Alone) Aren’t That Helpful, and Other Notes on Building Opinionated Software with June’s Co-Founder, Enzo Avigo
|
|
2
|
922
|
January 26, 2024
|
|
“How Moving Away from Per-User Pricing Helped us 4X our Growth, Why We Were Moving Back, and Why We Won’t (For Now)” with Tability’s Co-Founder, Sten Pittet
|
|
12
|
1594
|
January 11, 2024
|
|
Solving a Truly Universal Problem, Competing with Software Built in The 80s, SMB Notes from Xero, and Other Observations with Tallyfor’s Co-Founders, Peter and Ben Wen
|
|
2
|
392
|
December 23, 2023
|
|
“One of Our First Engineers Had Been Working in Tech for 30 Years” and Other Notes on Deliberately Hiring Senior People Early with Recast’s Co-Founder, Michael Kaminsky
|
|
1
|
419
|
December 12, 2023
|
|
"As We Scale, We Operate More Like a Typical (Horizontal) B2B SaaS Business Rather Than a Vertical One” and Other Lessons on Building an Ag-Tech SaaS with Regrow Ag’s Co-Founder, Anastasia Volkova
|
|
2
|
453
|
December 11, 2023
|
|
Bootstrapping after 8 Years on the VC-Backed Path, Getting to Multi-Million ARR with a Team of 3, and Notes on PLG with Userflow’s Co-Founder, Esben Friis-Jensen
|
|
4
|
1015
|
November 22, 2023
|
|
How Selling 3K AppSumo Deals Proved Foundational, Not Niching Down, and Other Reflections on Scaling a Bootstrapped SaaS with Paperform’s Co-Founder, Dean McPherson
|
|
2
|
1365
|
November 6, 2023
|
|
How Atlassian Began in a Niche, Laddering to Scale, and Lessons from 2 Decades of Building for Development Teams with Released’s Co-Founder, Jens Schumacher
|
|
2
|
993
|
October 25, 2023
|
|
The Necessity and (Unceasing) Magic of Doing Thousands of User Onboarding Calls with Vimcal’s Co-Founder, John Li
|
|
0
|
527
|
October 6, 2023
|
|
The Trouble with Building too Close to User Love, Why PLG Requires Balancing 4 Different Roadmaps, and Other Earnest Notes from Winding Down a Startup with Kairn’s Co-Founder, Patricia Bernasconi
|
|
1
|
605
|
October 3, 2023
|
|
How Early Adopters Don’t Have to be Ideal Customers, Founder-Done Customer Support as a Growth Strategy, and Other Notes on Building with Reasonable Ambition with Missive’s Co-Founder, Philippe-Antoine Lehoux
|
|
2
|
709
|
September 28, 2023
|
|
“It’s Tempting to Start Selling Something We’d Build 6 Months Down the Line” and Other Notes on Early Validation with Alphadoc’s Co-Founder, Job Rietbergen
|
|
2
|
742
|
September 25, 2023
|
|
“No One Can Represent All Sides of an Argument Better Than You Can” and Other Instructive Notes on Early-Stage Product Marketing with Vanta’s VP of Marketing, Sarah Scharf
|
|
2
|
855
|
September 8, 2023
|
|
“I Think I’m a Historian” — Pivots vs Hops, HubSpot’s Singular Self-Awareness, Why Bundling Gets Rebranded Every 3 Years, and Other Discerning Lessons with Nira’s Co-Founder, Hiten Shah
|
|
2
|
680
|
August 23, 2023
|
|
Scaling an Open Source Tool While Running an Agency, Giving Back Control with On-Prem Deployments, and Bootstrapping Decisions with Flagsmith’s Founder, Ben Rometsch
|
|
2
|
539
|
July 18, 2023
|
|
Prioritizing Engineering Momentum over Accurate Timelines and Building on the Merits of a Car When Users Might Want Faster Horses with Compose’s Co-Founder, Rami Kalai
|
|
2
|
552
|
July 4, 2023
|
|
How the Founder Persona Likely isn’t Your ICP, Why Biz Fundamentals Trump All Silicon Valley “Must-Haves”, and Other Recognitions with Basis’ Founder, Bebe Kim
|
|
1
|
703
|
June 19, 2023
|
|
Interviewing 200 Prospects (and as Many End Users), Building a Quality/Quantity Waitlist, and Invaluable Lessons from Hotjar with trumpet’s Co-Founder, Rory Sadler
|
|
2
|
620
|
June 12, 2023
|