About the Heuristics and Hunches category
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0
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536
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February 18, 2021
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"As We Scale, We Operate More Like a Typical (Horizontal) B2B SaaS Business Rather Than a Vertical One” and Other Lessons on Building an Ag-Tech SaaS with Regrow Ag’s Co-Founder, Anastasia Volkova
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0
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32
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November 30, 2023
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Bootstrapping after 8 Years on the VC-Backed Path, Getting to Multi-Million ARR with a Team of 3, and Notes on PLG with Userflow’s Co-Founder, Esben Friis-Jensen
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4
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249
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November 22, 2023
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How Selling 3K AppSumo Deals Proved Foundational, Not Niching Down, and Other Reflections on Scaling a Bootstrapped SaaS with Paperform’s Co-Founder, Dean McPherson
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2
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593
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November 6, 2023
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How Atlassian Began in a Niche, Laddering to Scale, and Lessons from 2 Decades of Building for Development Teams with Released’s Co-Founder, Jens Schumacher
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2
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222
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October 25, 2023
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The Necessity and (Unceasing) Magic of Doing Thousands of User Onboarding Calls with Vimcal’s Co-Founder, John Li
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0
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197
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October 6, 2023
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The Trouble with Building too Close to User Love, Why PLG Requires Balancing 4 Different Roadmaps, and Other Earnest Notes from Winding Down a Startup with Kairn’s Co-Founder, Patricia Bernasconi
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1
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189
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October 3, 2023
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How Early Adopters Don’t Have to be Ideal Customers, Founder-Done Customer Support as a Growth Strategy, and Other Notes on Building with Reasonable Ambition with Missive’s Co-Founder, Philippe-Antoine Lehoux
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2
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258
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September 28, 2023
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“It’s Tempting to Start Selling Something We’d Build 6 Months Down the Line” and Other Notes on Early Validation with Alphadoc’s Co-Founder, Job Rietbergen
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2
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277
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September 25, 2023
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“No One Can Represent All Sides of an Argument Better Than You Can” and Other Instructive Notes on Early-Stage Product Marketing with Vanta’s VP of Marketing, Sarah Scharf
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2
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366
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September 8, 2023
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“I Think I’m a Historian” — Pivots vs Hops, HubSpot’s Singular Self-Awareness, Why Bundling Gets Rebranded Every 3 Years, and Other Discerning Lessons with Nira’s Co-Founder, Hiten Shah
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2
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340
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August 23, 2023
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Scaling an Open Source Tool While Running an Agency, Giving Back Control with On-Prem Deployments, and Bootstrapping Decisions with Flagsmith’s Founder, Ben Rometsch
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2
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322
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July 18, 2023
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Prioritizing Engineering Momentum over Accurate Timelines and Building on the Merits of a Car When Users Might Want Faster Horses with Compose’s Co-Founder, Rami Kalai
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2
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303
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July 4, 2023
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How the Founder Persona Likely isn’t Your ICP, Why Biz Fundamentals Trump All Silicon Valley “Must-Haves”, and Other Recognitions with Basis’ Founder, Bebe Kim
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1
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408
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June 19, 2023
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Interviewing 200 Prospects (and as Many End Users), Building a Quality/Quantity Waitlist, and Invaluable Lessons from Hotjar with trumpet’s Co-Founder, Rory Sadler
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2
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336
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June 12, 2023
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Why It’s OK if Your ICP Can’t Pay Yet, Investor Pitch vs Customer Pitch, and Doing YC after 2 Major Exits with Common Paper’s Co-Founder, Jake Stein
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5
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502
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June 5, 2023
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Pursuing an Open Source, Bootstrapped, Long-Run Path towards Serving the Fortune 1 Million with Typesense’s Co-Founder, Jason Bosco
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6
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480
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June 1, 2023
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Why “Charge More” is Way-Easier-Said-Than-Done Advice, and Other Data-Driven Pricing Lessons with Uizard’s Co-Founder, Tony Beltramelli
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2
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440
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May 22, 2023
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Starting with the Price, Making (Hard-Fought) Peace with Platform Risk, and Giving Up Adderall Superpowers with Rodeo’s Co-Founder, Ben Fisher
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8
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862
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May 4, 2023
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Pivoting from a Promising Idea, Getting to Default Alive, and Building for/Selling to Developers with Onboardbase’s Founder, Dante Lex
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4
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549
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May 3, 2023
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Why “Move Fast and Break Things” is Outdated Advice, Prioritizing Quality and Speed, and Crossing 15K Users with Jam’s Co-Founder, Dani Grant
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2
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579
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April 28, 2023
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“The AI Hype Can Accelerate Your Growth, Not Create It” and Other Notes on Making a Defensible, AI-First, B2B Bet with Question Base’s Co-Founder, Yana Vlatchkova
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2
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635
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April 21, 2023
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“It Takes a Lot of Listening Up-Front” and Other Must-Dos of Placing Community at the Core of Building and Selling with Harlow’s Co-Founder, Samantha Anderl
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2
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634
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April 11, 2023
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“Design Partners are Just Early Customers” and Other Notes on Structuring Early-Stage Research with Spellbound’s Founder, Akshaya Dinesh
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2
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516
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March 29, 2023
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“In B2B, Don’t Just Know Your TAM, Ask How Many Users Will Likely Become Experts” and Other Essential Reminders with Dragonboat’s Founder, Becky Flint
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1
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657
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March 7, 2023
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When to Switch on the Customer-Led Mode, Pivoting (4 Times) towards PMF, and Other Discerning Realizations with Summit’s Founder, Matt Wensing
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4
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956
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March 2, 2023
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"No One is Coming to Save Us," The "Need to Reestablish PMF," and Other Earnest Founder Commits for 2023
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1
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1145
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February 13, 2023
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SaaS Founders at Work '22 Edition: 42 Inspiring Heuristics and Hunches from 194 Years of Building
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1
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1296
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January 22, 2023
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Finding (and Navigating) the Middle Ground Between a Hypergrowth Startup and a Lifestyle Business with Sudowrite’s Co-Founder, Amit Gupta
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2
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746
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January 12, 2023
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Things That Matter During Any Crisis, Developing a Combination of Muscle Memory and Scar Tissue, and Other Earnest Founder Missives to Probe the Current SaaS Moment
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0
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836
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June 9, 2022
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