Heuristics and Hunches

Topic	Replies	Views	Activity
(Calmly) Competing Against HubSpot and Mailchimp as a One-Person Team with Bento’s Founder, Jesse Hanley product , bootstrapping , operating-principles , founders-self	4	1104	June 27, 2022
“How We Deleted a 1/3rd of Our Product and Made it 10x Better” with Arrows’ co-founder, Daniel Zarick operating-principles , product , customer-centricity	4	1343	June 22, 2022
Adopting the Collaborative Operating System, Confronting a Common Leadership Error, and Fixing the “Untrained Muscle” of Alignment with Plum’s Co-Founder, Caitlin MacGregor culture , founders-self , operating-principles	2	1398	June 7, 2022
Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen enterprise , culture , scaling , product , engineering	3	19089	May 26, 2022
Pivoting Despite PMF, Why You Don’t Need Top Talent across Functions, and Other People-first Insights with Eduflow’s Co-Founder, David Kofoed Wind pmf , pivots , hiring , operating-principles	2	785	May 17, 2022
Taking on Zoom by Targeting a Beachhead Market, Pricing as a PMF Filter, and Other Lessons in Early Traction with Butter’s Co-Founder, Jakob Knutzen competitive-markets , pricing , founder-market-fit , pmf	1	879	May 6, 2022
Setting up Finance as an Impact Multiplier, Defining Your Own Metrics for Success, and Other Strategic Lessons from Knak’s Head of Finance, Christopher Chan operators-series , finance , operating-principles	0	673	April 28, 2022
Setting Up Engineering for Growth: The Workflows and Culture That Drove 1500% YoY Growth with Tara AI’s Co-Founder, Iba Masood engineering , growth , operating-principles , product	3	2343	April 27, 2022
Reexamining the Revered Superhuman Onboarding, and Other Product-First Lessons in Scaling SaaS with Sunsama’s Founder, Ashutosh Priyadarshy operating-principles , pricing , founders-self , product	2	1297	April 25, 2022
Choosing the Kano Model over the RICE Framework and Other Discoveries in “Building for User Love” with Scribe’s Co-Founder, Jennifer Smith operating-principles , product , customer-centricity	2	526	April 11, 2022
“Think of Bootstrapping as a Tool, Not as a Way of Life” and Other Perceptive Observations On Transitioning to the VC Path with MagicBell’s Co-Founder, Hana Mohan bootstrapping , fundraising , growth , founders-self , product	3	1644	April 7, 2022
The Cadence 🥁: Finding Focus, Priority, and Rhythm on the Road to PMF with folk’s Co-Founder, Simo Lemhandez product , pmf , operating-principles	2	672	April 5, 2022
Do You Really Need a "Full-Stack" Marketer as Your First Marketing Hire? Outfunnel’s Co-Founder, Andrus Purde, Shines Clarifying Light on That and More hiring , growth , operating-principles	2	850	March 21, 2022
Interviewing to See Beyond One’s Own Itch, Saying No to Overwhelming Demand, and Other Pre-MVP Deliberations with Teemyco’s Co-founder, Charlotte Ekelund customer-research , pmf	2	590	March 15, 2022
SaaS ≠ Subscriptions: Upending Status-Quo Pricing, Monetizing Innovation, and Unlocking Massive Growth with Wethos’ Co-Founder, Rachel Renock pricing , pmf	1	1337	March 9, 2022
Notes on Community-Led Category Creation with Pocus’ Co-Founder, Alexa Grabell positioning , categories , community	2	1654	February 11, 2022
Hire Hyper-Inventive Generalists and Don’t Overcomplicate Things: Lessons on Early-Stage Sales Hiring with Airplane’s Co-Founder, Ravi Parikh sales , pmf , hiring	2	923	January 20, 2022
The Simple, Always-Top-of-Mind, 4-Channels Model of Startup Growth: An Exchange on Finding Early-Stage Traction with Klaus’s Kair Käsper customer-acquisition , pmf , content-marketing	4	1224	December 2, 2021
Shaping the Self-Serve Path to the First 1,000 Customers: An Exchange on Adopting Freemium with Lou’s Rachel Pardue pricing , freemium , product-led-growth	5	1406	November 24, 2021
Founder Notes on Building a Culture-First Hiring Process: An Exchange with CodeSee's Shanea Leven culture , operating-principles , hiring	1	1616	October 29, 2021
Scaling Past Complexities (and 180K users) with Safe-Fail Probes: An Exchange on Startup Sense-Making with Tactiq's Ksenia Svechnikova experimentation , early-stage-growth	4	959	October 12, 2021
The Truths of Building a Must-Have SaaS, As Observed by Userlist's Jane Portman positioning , pmf , customer-research	5	2110	July 27, 2021
“No one uses it to start a company” — Questioning the Utility of SaaS Industry Reports, Limits of Category Mania, and What Founders Should Follow Instead	1	1640	March 17, 2021
SaaS Founders at Work: 23 Inspiring Heuristics & Hunches from 144 Years of Building	0	4049	February 19, 2021