Heuristics and Hunches

Topic	Replies	Views	Activity
“How We Deleted a 1/3rd of Our Product and Made it 10x Better” with Arrows’ co-founder, Daniel Zarick product , operating-principles , customer-centricity	4	1824	June 22, 2022
Adopting the Collaborative Operating System, Confronting a Common Leadership Error, and Fixing the “Untrained Muscle” of Alignment with Plum’s Co-Founder, Caitlin MacGregor operating-principles , founders-self , culture	2	1907	June 7, 2022
Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen engineering , product , scaling , culture , enterprise	3	20232	May 26, 2022
Pivoting Despite PMF, Why You Don’t Need Top Talent across Functions, and Other People-first Insights with Eduflow’s Co-Founder, David Kofoed Wind pivots , pmf , hiring , operating-principles	2	1225	May 17, 2022
Taking on Zoom by Targeting a Beachhead Market, Pricing as a PMF Filter, and Other Lessons in Early Traction with Butter’s Co-Founder, Jakob Knutzen founder-market-fit , pricing , pmf , competitive-markets	1	1484	May 6, 2022
Setting up Finance as an Impact Multiplier, Defining Your Own Metrics for Success, and Other Strategic Lessons from Knak’s Head of Finance, Christopher Chan operating-principles , operators-series , finance	0	1000	April 28, 2022
Setting Up Engineering for Growth: The Workflows and Culture That Drove 1500% YoY Growth with Tara AI’s Co-Founder, Iba Masood operating-principles , product , growth , engineering	3	2972	April 27, 2022
Reexamining the Revered Superhuman Onboarding, and Other Product-First Lessons in Scaling SaaS with Sunsama’s Founder, Ashutosh Priyadarshy operating-principles , product , pricing , founders-self	2	1857	April 25, 2022
Choosing the Kano Model over the RICE Framework and Other Discoveries in “Building for User Love” with Scribe’s Co-Founder, Jennifer Smith operating-principles , product , customer-centricity	2	933	April 11, 2022
“Think of Bootstrapping as a Tool, Not as a Way of Life” and Other Perceptive Observations On Transitioning to the VC Path with MagicBell’s Co-Founder, Hana Mohan growth , product , bootstrapping , fundraising , founders-self	3	2285	April 7, 2022
The Cadence 🥁: Finding Focus, Priority, and Rhythm on the Road to PMF with folk’s Co-Founder, Simo Lemhandez pmf , operating-principles , product	2	1136	April 5, 2022
Do You Really Need a "Full-Stack" Marketer as Your First Marketing Hire? Outfunnel’s Co-Founder, Andrus Purde, Shines Clarifying Light on That and More hiring , growth , operating-principles	2	1271	March 21, 2022
Interviewing to See Beyond One’s Own Itch, Saying No to Overwhelming Demand, and Other Pre-MVP Deliberations with Teemyco’s Co-founder, Charlotte Ekelund customer-research , pmf	2	1162	March 15, 2022
SaaS ≠ Subscriptions: Upending Status-Quo Pricing, Monetizing Innovation, and Unlocking Massive Growth with Wethos’ Co-Founder, Rachel Renock pmf , pricing	1	1971	March 9, 2022
Notes on Community-Led Category Creation with Pocus’ Co-Founder, Alexa Grabell positioning , categories , community	2	2402	February 11, 2022
Hire Hyper-Inventive Generalists and Don’t Overcomplicate Things: Lessons on Early-Stage Sales Hiring with Airplane’s Co-Founder, Ravi Parikh sales , pmf , hiring , founder-led-sales	2	1541	January 20, 2022
The Simple, Always-Top-of-Mind, 4-Channels Model of Startup Growth: An Exchange on Finding Early-Stage Traction with Klaus’s Kair Käsper content-marketing , customer-acquisition , pmf	4	1735	December 2, 2021
Shaping the Self-Serve Path to the First 1,000 Customers: An Exchange on Adopting Freemium with Lou’s Rachel Pardue freemium , product-led-growth , pricing	5	1930	November 24, 2021
Founder Notes on Building a Culture-First Hiring Process: An Exchange with CodeSee's Shanea Leven hiring , operating-principles , culture	1	1971	October 29, 2021
Scaling Past Complexities (and 180K users) with Safe-Fail Probes: An Exchange on Startup Sense-Making with Tactiq's Ksenia Svechnikova early-stage-growth , experimentation	4	1539	October 12, 2021
The Truths of Building a Must-Have SaaS, As Observed by Userlist's Jane Portman pmf , customer-research , positioning	5	2770	July 27, 2021
“No one uses it to start a company” — Questioning the Utility of SaaS Industry Reports, Limits of Category Mania, and What Founders Should Follow Instead	1	1956	March 17, 2021
SaaS Founders at Work: 23 Inspiring Heuristics & Hunches from 144 Years of Building	0	4582	February 19, 2021