Hello Vengat! You’ve made a keen observation:
on your landing page, this differentiation does not seem to be a big focus.
We have work to do. Our product has changed a lot over the last two years. We’ve launched live chat, in-app messaging, and are now in the process of launching several new CRM features. It’s fair to say that our go-to-market positioning hasn’t really caught up to how our product has evolved.
We’ve built a 2-person Product Marketing team in the last five months to address these challenges and better differentiate our go-to-market message. As you observed, we have a clear message internally about what makes us different, but we should do a better job communicating it on our website.
One of the smartest people talking about this topic is a woman named April Dunford. She wrote a wonderful book called Obviously Awesome, which has more great advice about positioning that I’d ever be capable of articulating. I’d highly recommend checking it out!