I guess I’d say…
- Make sure you have a clear vision of what you want to pivot to and beyond + make sure you have enough runway to get there as you may lose some customers during the pivot (if its radical).
- Go out again to customers and battle test the new vision. Make sure the product changes are something that people will truly need, not just want.
- Roll out these changes gradually, descope as much as possible so you can course correct as you get feedback without losing too much time.
- And finally make sure your new model can also work in a post covid world that may eventually rectify back to a pre-covid one. i.e Be careful with riding the covid wave
Hope this helps.