Hahaaa! That right there is your lead list generation strategy, no? 
It’s not been easy, we’ve taken time to figure out the high intent vs. low intent folks in this space. But it directly has a bearing on which of those categories they fit.
That said - You do have a 4th. The folks who are ready, see the need for change, and can be educated or already know how this works. There is a growing market of these folks. More and more people know exactly what to ask for, when and how. So much so that many of them are building their own teams to work with AI.