I’d like to think SaaS companies use data for decision-making around product development way more than traditional industries do. But I’m curious to get perspective from Founders, Product Managers, UX Designers, Growth Officers & more on Relay to dig deeper into how these product analytics solutions are being used in day-to-day practice.
What we’ve seen at our startup (https://www.orchest.io) is that while we collect the event data and have access to it through both PostHog UI & Metabase for custom queries, we tend to overlook the data in day-to-day product development processes (review meetings, roadmap prioritization sessions, etc.).
If you have opinions/perspectives/learnings to share please leave them in this thread.
For those who are interested: I’m looking to connect 1:1 to talk in more detail about this topic. Please shoot me a message on rick at orchest.io if you want to dig deeper and share detailed learnings about what works & doesn’t or simply brainstorm together.
Hey Rick! We definitely struggled with that too at eesel. What we found works best is to create a “systematic” way to check in on these metrics, so it’s not just looked at on whims.
We aligned on some key metrics (like active users, growth). Each weekly / monthly planning, before we discuss the week’s / month’s goals, we look at the metrics for the past week / month. It’s a concrete part of planning.
The 2 things I found to be helping
1/ have no intermediary, make sure the data is accessible by any PM/EM that would tend to access it. Using products like june.so or amplitude help dramatically make sure people don’t overlook data simply because they can’t handle it on their own
2/ Make it a habit: In every product pitch we build, we have a section dedicated to it + in every weekly update, and every investor update (my monthly ritual), report on the same simple KPIs, over and over.
Metabase dashboards for experiment/beta metrics sounds great. I guess you did the hard work of making sure the data for those reaches the Metabase configured sources Or did you magically make that painless? If so, do share, haha.
“Path to default alive” is a great focus. Even for venture backed startups it’s a great milestone to hit because it gives you the additional freedom to do what’s right for the company.
Really enjoyed reading both articles you linked. Especially ‘Your metrics belong in a system’ shows really clearly how metrics in isolation aren’t as useful as understanding the bigger picture they’re a part of.