Hi Lucky, thanks so much for this question – it’s a great one!
Absolutely – analytics is an incredibly crowded market!
As I have alluded to with other answers here, we try not to pay too much attention about categorisation, and we try to focus our energy on understanding our customer needs better than anyone else can.
Analytics is where we started – many many moons ago.
Back then, the world of analytics was very different. I don’t know if I even knew what “SaaS” stood for!
Back then, web analytics was hit logging tools, greyscale graphs, Flash charts, daily processing jobs, and horrid interfaces.
We always believed it could be better, so we built our first Analytics product – LiveStats – to show you in real-time who was on your website. To remind you that every visitor to your website is a human, not a bot.
That human element, combined with the real-time, fluid interface, was what got people’s attention early on. It was so different to what came before it, that it was barely considered an analytics tool – it was something entirely different.
I hope this helps for now! Happy to expand further, Lucky!