Did not know Monday was a spin of of Wix @rajaraman !
In the case of VideoAsk inside Typeform, the back story is that I stepped down as co-CEO as I wanted to get back to building products.
I wanted to move fast, so I made sure we were completely independent from the Typeform product codebase, so we would not suffer from any dependencies.
Had we tried to build something on top of the main product, sharing APIs, infrastructure etc… I am certain VideoAsk would not be where it is today in terms of how much we’ve actually managed to build in the 2 short years since I kicked it off.
Moving forward I plan to repeat this model in order to create new product lines for Typeform.
From what I’ve seen, innovation works best and moves faster when it has no constraints and is driven by a small team (3-4 max).