I'm David Okuniev co-founder and creator of Typeform & VideoAsk

[dokuniev (David Okuniev)]

@brendan

Hi David, I am a huge Typeform fan. I’ve been particularly enamored with your product design and aesthetic which are so refreshingly unique in a world where software looks increasingly the same.

Perhaps it’s too early to answer this, but curious if you have a rough vision or plans for what will happen with VideoAsk once it’s achieved a certain level of success. From one of your answers here, I imagine it would either fold into the core Typeform team or exist on its own as part of the portfolio while you move on to the next VideoAsk. What signals will you look for to know when the time is right?

Also, what would you say you and Typeform do uniquely (or not) to continue to maintain and further your unique design aesthetic at scale?

Thanks!

Hey @brendan,

Thanks for the kind words!

VideoAsk will be handed over to the main product org in the next 12m, however, the team working on VideoAsk will continue and the product, as such, will continue too.

As far as I’m concerned we’ve more or less found product market fit and can now start doubling down and scaling. This means that in the next 12m I’ll be looking at kickstarting a new innovation cycle (inside Typeform) and moving on.

To your question on design aesthetic at scale…
I think it started early, with championing design principles such as “Every interaction/detail counts”, “Make things a little more human” etc… . This has empowered the company to set the bar high when it comes to product experience. I would not say this is unique to Typeform though, there are plenty of amazing companies out there really looking after the experience on their product, always trying to push the envelope and delighting the customer.