That’s a great question, Akhilesh!
We’ve been wanting to expand for over a year now and been patiently waiting for the right time. Our AI has seen enough data over the years that it’s started to work really well in non-fashion categories too. We did some early tests in each of those other adjacent verticals and realized it was working very well. So we implemented it with a few existing customers who had multiple categories, measured the value and then launched.
Product and delivery wise, the teams are the same. The repeatability is very high there. On the GTM side though, it’s a whole other story. We have the same teams covering both today. And while it’s certainly getting a bit much, we’re just getting started here. And I’m a big believer in lean, highly ambitious teams that want to learn and grow. This new expansion has my team excited about the opportunity to learn more and they’re getting really creative. We’ll reach a point in 3 months when the demand outweighs the capacity of our GTM resources 
I’m banking on it and planning for it.
We’re planning to have separate inbound/outbound/sales teams for fashion and non-fashion. Some verticals behave very similarly - like beauty and fashion. So we’re using this quarter as a way to capture all these similarities and differences before we implement 2-3 separate teams.