Hi Logesh!
It is a hard time for many industries. But people are buying ‘need’ based SaaS products more than they ever have before. In many ways, this is a great period for SaaS products that tackle must-haves, mission critical use cases. So more than sales cycles and CAC, this is actually a great time to think about product marketing and messaging.
We spent a lot of time thinking about how COVID impacted retail and iterated on our content to suit everything that’s changing in the market. Now more than ever before, its important people relate to you and your product. So invest there.
We’ve also been asking ourselves about who the winners and losers of this pandemic are. It’s an important one if you’re tuning your lead list. Chances are - you’re going to get a better chance of winning the guys who are survivors of this situation, than those who are not equipped to survive this market.
Good luck as you navigate this!