Built a $50M/yr SaaS Biz (that didn't work out so great), So I'm Building Another One. I'm Rand Fishkin of SparkToro (prev. Moz) AMA

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Hi Vivek - I think it needs to A) start from the top (you and your fellow founders/execs), B) be recognized and rewarded, not punished (as it is in most orgs), and C) amplified internally and externally on a regular basis (i.e. call out folks who’ve been candid and vulnerable, talk about what makes their contributions such, but only do it with their permission). Hope that helps!

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