Hi Abhi, thanks! And yes, happy to help.
- Think long term. You’re going to make investments that take a long time to pay off. Frustratingly, the best marketing is often serendipitous, inconsistent in rewards, and hard to measure. That’s why most people give up and most orgs at scale aren’t willing to invest (because they need to prove ROI quarter by quarter if not faster).
- Honestly, use the stack that’s easy for you and your team. Low friction is worth a lot. Casey manages 99% of this for SparkToro, but we’re on Wordpress+GA+Mailchimp+Mailgun and it’s great for us.
- Unfortunately, I’ve never done enterprise sales, so don’t have much to offer here.
- Great marketers should be able to have clear, thoughtful positions on where to reach audiences, how, and with what. They should be right around half-data/half-intuition, and they should be humble enough to learn from mistakes (and successes) to keep re-orienting the marketing tactics & strategy around what works. Kindness and empathy are also markers of great marketers in my experience. If you get someone interviewing who sounds tough and hard-edged and incredibly confident, they’re probably gonna suck.
Hope that helps!