Thanks Krish! Very kind of you, and glad to hear WB Friday helped you find some content marketing success, too :-). In terms of factors for where early stage founders should start marketing, this post might be helpful: https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/
Basic story is that I’d suggest starting with tactics and channels at the intersection of these three things:
The other factors I’d consider are where you feel you can build a flywheel – a system in which you’re consistently investing and always improving (in efficiency of production, quality of the marketing you’re putting out, and the ROI you earn). For a lot of founders, content marketing through a blog is a solid place to start, but social media, ads, digital PR, community, SEO, events can all work, too.
At Moz, I started with a blog+SEO. 18 years later, with SparkToro, I started with mostly digital PR (aka “other people’s platforms” like podcasts, webinars, YouTube channels) and events.