I'm Sofia Quintero. Founder and CEO at EnjoyHQ. Previously, Head of Growth at Geckoboard. Customer Research is my thing... AMA!

[davidhart]

Hi Sofia! - I’m interested in the value of anecdote when it comes to talking to customers. Often, we conclude we know what customers really want because we’ve spoken to a handful of them and they all say similar things. My question is really “when does anecdote become data?” and as a follow-up to that, “how should you use qualitative feedback such as ‘Jane Smith from Acme told me X therefore we should do Y’ with more quantitive research?”