I’m PJ Bouten, Co-Founder and former CEO of Showpad. I’d love to share my experience and lessons learned from scaling Showpad from zero to a global +€75M in ARR Business with this community! AMA

Had another one, @pjbouten! :))

Having transitioned Showpad towards the enterprise to an extent that a majority of the revenue now comes from that segment and in the form of multi-year contracts too, if you were to go back to when you were making that switch from primarily being self-serve, what would you do differently? Any unknown unknowns/potential missteps that founders at that stage should pay special attention to?

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