I’m Martha Bitar, co-founder and CEO of Flodesk. Ask me anything!

[marthabitar]

Fun question, Akhilesh! You know what’s interesting? I was doing enterprise sales about 7 years ago and even back then the executives that I’d speak to would want to bypass me in favor of doing a trial of the product. While I think many models still benefit and require enterprise sales, we’ve also been moving in the direction of product led for a while. A hybrid model will likely be the case for those companies who can afford it, but for us, at $38/mo, the sale is more transactional in nature, so we can get away with a self service model. That said, I think learning how to sell is something that will come in handy for almost anything. I learned that it’s not about pitching product, but about finding a pain. If there’s a pain, there’s a space for a solution. Then all we had to do was build the best solution.