I'm Waseem Daher, Cofounder and CEO at pilot.com. AMA!

This is absolutely one of the hardest hires to make—a good head of sales will dramatically accelerate the revenue trajectory of the company, and a bad head of sales will significantly slow your growth. So it’s definitely a high-stakes hire.

The question I’d probably ask is: is your playbook mature enough that you think you can hand it to someone and have them run with it & scale it up? Or are you constantly iterating on it?

If you’re still constantly making tweaks, what you may want is a sales manager to manage all of your sales reps, but you probably still need to stay close to the machine.

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