I'm Michael Pryor, Co-founder of Trello. AMA!

Great question! Initially, yes, developers weren’t our target market but they made up a disproportionate number of our users - so this was tough to kind of take their requests with a grain of salt. But I think two things are more relevant to any product creator:

  1. over time, your feature requests will just be things other products have. You might need these features, but be careful - if you just spend all your time copying other tool’s features, you will have no time left to innovate. Your product will just be a bad clone of those tools
  2. and more to the point, ask your users WHY they are asking for these features? “What are you trying to solve? Tell me about your workflow”. If you are building a more horizontal tool that might be used by lots of different types of people, you have to synthesize a lot of feedback that is specific to a particular person’s workflow and create features that work for people across the board
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