Hey Sachin, thanks for your question!
While we were founded in the UK, we always knew that the market was going to be global, and that a large chunk of it would be based in the US. We made a decision very early on, before our first sales, to default to a US-centric self-serve platform: Prices have always been in USD, and our writing style guide follows American standards. Beyond making ourselves available to a global audience, we didn’t have specific tactics to tackle any one market - we don’t do outbound sales, but instead focus on giving our inbound leads the best experience.