Hi Janna,
We’re also a bootstrapped business aimed at tech teams – but more focused on career pathing and skill development. Great to meet you!
We’re about to launch, and have been thinking hard about what to measure and how to measure it when looking at our first 30 days funnel. I really enjoyed your churn.fm interview around giving extra trial time, gamifying trials etc.
Our product (I suspect like yours) involves a certain amount of ‘work’ to get set up before you can start feeling the value. How would you recommend we encourage users to start creating content, spending meaningful time using our product based on the hope of future value?
Also any tips for how we might bring that demonstration of value before the point at which people need to pay? How did you give people really early ‘aha’ moments?
Thanks!