Hey @Akhilesh -
You’re right, our buyers are entrepreneurs, our power users are operations/HR leaders. So, for the buyer, we try to get to the point quickly: Here’s what we do, here’s why you need it, here’s how to start. In the sign-up wizard, we’re constantly trying to get their emotional buy in that “this will be a good investment”. Then, creating value for the end-users takes a lot more time, and that’s where our customer success team steps up to do webinars, offer templates, proactively reach out to customers, etc. But, making paid marketing work is all about convincing people to sign up quickly, without a lot of steps between the initial ad and the emotional confidence.