Hey @Akhilesh,
Thank you for your question. By acquisition - I’m guessing you mean acquiring users, talent and more?
There are a few learnings that I have made in the past years about building capital efficient business:
- It’s wise to choose your marketing channels correctly. For us, we went with SEO and content marketing and we wouldn’t have otherwise been able to get hundreds of thousands of sign ups per month with minimal budget.
- Sometimes getting the best talent isn’t about a crazy huge budget, people are more motivated by purpose, culture and how they grow in the organization. This applies with perks too. It’s not about the best and most expensive perks, but once again, if they are trusted and can make a great impact, that speaks a lot louder for talent acquisition and retention, rather than having the best swags or $$$ perks.
- I also learned that it is needful to convey the same mindset to the people working in the company. If the company focuses on profit and sustainability,then tell these stories internally and call out exemplary behaviors of people who have demonstrated that.
Hope that helps!