We followed the reverse engineering approach and simulated multiple models and price points.
We fear the power of customers to negotiate the price and bring our assumptions to the ground, hence the multiple simulations.
We often wonder if customers actually dig deep as we think about the price to value when buying solutions to counter problems. Pricing is a psychologically numbing exercise for us. 
(I don’t know how to put it on good terms.)
Thanks a ton for the deep insight.