Thanks for your questions Vengat!
Our approach to Content is to think about it as a product that has the same aim as our software product: To help subscription businesses grow and thrive. It’s just the content happens to be something we do for free. It’s designed to provide as much value as possible to our industry and our customers as is possible. If we do that right then it will elevate our brand and awareness of our core product.
We don’t work too hard to try and measure the impact of our content strategy, we’d still do it even if we thought it didn’t pay for itself, as we enjoy putting out interesting content, but I’m fairly certain it does deliver ROI.
How big is the team and how is it structured.
Our content team consists of one person, Ilia, he’s awesome. But we also have guest writers and other ChartMogul team members contributing.
And the weekly roundup. How does that tie into your content strategy.
It has the same mission, to try and be helpful.