Hey Ai,
This just came to mind. Piktochart is quite horizontal as a product, serving teams as varied as healthcare, HR, finance, and marketing. During his session @dokuniev had summed up the challenges of Typeform’s similar, broad nature, “…so we have a harder time convincing people to activate down verticals where a competitor might have the use case more focused and wrapped up.”
Curious to hear, how your thinking has evolved when it comes to approaching verticals?