I'm Aye Moah, CEO and Co-founder of Boomerang. AMA about building a profitable, bootstrapped category-creating company

[ayemoah (Aye Moah *rhymes with Hey Whoa!*)]

@Deepika

Curious to know this - You have built a 10MM ARR with just 11 member team. So what are the qualities, traits in the recruits we should look for? and what is your experience with attrition and other people challenges in such a lean yet high-performance environment?

our focused high performance team have

1. people who love the work and truly enjoy their craft
2. people who cared about what they’re building (I think the fancy way to say it is mission alignment) 3. people who like to see the impact of their work rather than the bureaucracy, middle management and political gamesmanship and
3. people with high self awareness and maturity
4. people with strong interests outside of work (almost everyone on the team does something unrelated to tech with wide ranging interests. This one we didn’t look for specifically, it just something I noticed.)

For attrition, we have no voluntary departure from the team that we kept after the end of 2018, throughout this whole pandemic. We are really proud of it.