I'm Aye Moah, CEO and Co-founder of Boomerang. AMA about building a profitable, bootstrapped category-creating company

[ayemoah (Aye Moah *rhymes with Hey Whoa!*)]

@jamesgill

I had come across Boomerang a while back but I can’t believe I hadn’t heard of your story before. This is so incredibly inspiring! Congratulations to you and the team on an absolutely epic journey so far.

I am so interesting in everything here, in many ways because there’s so much overlap with our journey at GoSquared… The world has changed a lot since 2010 but it’s great to see real proper OG SaaS tools continuing to thrive to this day!

Thanks James!
Yea, it’s been quite different from 2010. I do like being the last company standing from our batch of companies we started out with.

@jamesgill

You mentioned you raised funding early on and then grew — how has the relationship with those investors changed / evolved over time, and how have you avoided the slippery slope of raising round after round of funding?

We got profitable about 11 months after we raised our seed round I think. I might be off by a few months. But basically we got profitable before you were supposed to raise the next round. So the pressure to raise wasn’t there and it led us to not fully exploring the funding options very thoroughly. That’s how we got off that treadmill.

Thanks for the invite. I would love to visit London again. I have only been once.