I would think about this based on where the majority of your audience is today (and where it is growing the fastest), in my own experience it was vital that we built a GTM in the US (and HQ’d there) given the penetration of our customer base.
Over time this expands into new territories and that in turn requires a playbook for building out those channels, but in the near term I would be focused on where we expect to acquire the majority of our customers and build around that.