Hi @Anushree, thanks for your question!
I think I covered the first part in my answer to Logesh’s question here , but I’d be happy to go into more details if helpful.
How we knew we achieved PMF was less clear cut due to the stratified customer base I mentioned in that same answer.
- We definitely reached PMF for some segments of the market pretty early on
- But this was obscured by our lack of segmentation
- Great customers and those who were a poor fit were all lumped together
- Once we started on the process of segmenting customers then looking at behaviour and retention it was clear that there were a couple of markets/use cases where we were very strong in
- This gave us the confidence to really double down on those segments/JTBD where Geckoboard absolutely was the right fit
- Those signals included:
a) How they heard about us - for certain types of customer word of mouth was, and remains, an incredibly strong lead generation mechanism
b) How quickly they on-boarded. Our best customers become activated very quickly
c) How much additional support they required
d) How engaged they were
e) How long they stayed with us