I really like how you’ve illustrated the evolving nature of both customer feedback and how startups should interpret it across various stages of growth. Would you ascribe a similar evolutionary nature to how you’ve come to think about competition as you’ve scaled from zero to thousands of customers? Read about your stirring, current stance, here. And was curious.
To be honest, I think about our competitors as much as I thought about them way back when I founded the business in 2014 and that’s very little. 
I wrote about it a bit in this blog post about why your competitors don’t matter.
Competitors matter a lot more to your customers (and potential customers) than they should to you.
It’s not fair to say that I don’t check on them every so often, but much more from a marketing perspective than from a feature set. I like to see how we can continue to differentiate ourselves in our marketing, so I like to zig when they zag.