I just thought about my own experience, and the experience of business owners like me. No one has ever said “I really want to buy accounting software!” — the sentiment is “I want this problem solved for me, end-to-end.”
What we’re really in the business of selling isn’t software. It isn’t even “monthly financials.” In many ways, it’s “peace of mind knowing that Pilot is taking care of you,” and I don’t think you can get that without being willing to own the problem end-to-end.