Hey Jared, from day one we wanted to bet the company on our content strategy. Content is a way for us to do brand marketing, build organic SEO volume, and build an audience with our newsletter. Outside of focus on content, we were entirely focused on the market, our ideal customer profile, and iterating on the product.
Word of mouth is everything, and there’s not really anything better for word of mouth referrals than a good product and good content.