Thanks for doing this session, Jessica! 
There’s much to learn from inDinero’s amazing journey.
Looks like inDinero has really found a scalable sweet spot between services and software. Most SaaS companies either entirely refrain from delving into services or defer it (and restrict it) for future enterprise customers. What’s fascinating to me is that you’ve made it work with SMBs.
— How and at what point in the journey, did you learn that this combination was, indeed, scalable?
— I’m also curious about the kinds of feedback loops that exist between services and product teams. In what ways have they evolved? How do you ensure one’s constantly making the other better?
— As a founder, what do you personally love the most about this particular way of building?