Thanks for your question @rajaraman, you’ve done your research on Piktochart! We have been talking about product positioning a lot over the past year. One of the more significant findings for us is that although we attract many verticals, it’s for a very specific use case.
To expand more, people who come to Piktochart usually have a need to condense information into a visual. That format which we have been known for, is infographics. When a HR, finance, marketing person thinks about how do they best present their findings or reports to convince their stakeholders, they come to Piktochart to create a visual to deliver these findings.
While we cater to a broad amount of verticals, our efforts are focused on fulfilling a specific use case, and not to help them design marketing materials as well as print etc. As to whether we would hunker down and focus on one particular vertical, it is not immediately obvious to us that it would be a good strategy. 