I'm Chris Ronzio, Founder and CEO of Trainual. AMA!

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Another thing I should mention here - before each roadmap item, our PMs and Designers typically do 10-20 customer calls to really validate the pain points and understand what is being requested. We talk a lot about how requests fit into our long term strategy, and whether short term solutions conflict with long term goals. When we start to build something, the team also does a great job reaching back out to customers and watching them use mock designs or prototype builds. The customer is very important, but there are also some features that we design internally that customers aren’t asking for, because we have a belief that they will create new behaviors.

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