# \#strategy

**URL:** https://gorelay.co/tag/strategy/87.md

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## [“I Think I’m a Historian” — Pivots vs Hops, HubSpot’s Singular Self-Awareness, Why Bundling Gets Rebranded Every 3 Years, and Other Discerning Lessons with Nira’s Co-Founder, Hiten Shah](https://gorelay.co/t/i-think-i-m-a-historian-pivots-vs-hops-hubspot-s-singular-self-awareness-why-bundling-gets-rebranded-every-3-years-and-other-discerning-lessons-with-nira-s-co-founder-hiten-shah/946)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [August 23, 2023, 11:51am UTC](https://gorelay.co/t/i-think-i-m-a-historian-pivots-vs-hops-hubspot-s-singular-self-awareness-why-bundling-gets-rebranded-every-3-years-and-other-discerning-lessons-with-nira-s-co-founder-hiten-shah/946 "2023-08-23T11:51:56Z")

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In the following exchange, Nira’s co-founder and CEO, Hiten Shah (@Hiten), illustrates anew: how years of scrupulously scrutinizing other businesses from the outside and compulsively studying his own, have granted him …