# \#product-launches

**URL:** https://gorelay.co/tag/product-launches/60.md

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## [I'm Patricia from Kairn, learning how to build a top Product Hunt campaign](https://gorelay.co/t/im-patricia-from-kairn-learning-how-to-build-a-top-product-hunt-campaign/699)

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**Author:** [@Patricia\_Kairn](https://gorelay.co/u/Patricia_Kairn)\
**Replies:** 1\
**Last updated:** [February 10, 2024, 3:44pm UTC](https://gorelay.co/t/im-patricia-from-kairn-learning-how-to-build-a-top-product-hunt-campaign/699 "2024-02-10T15:44:45Z")

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hi there :wave: I’m Patricia the founder of Kairn, we’re a day-to-day project mgt app to stop fire-fighting and start progressing :smirk:. We’re currently working on our Product Hunt (PH) launch and are looking for bes…

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## [How Selling 3K AppSumo Deals Proved Foundational, Not Niching Down, and Other Reflections on Scaling a Bootstrapped SaaS with Paperform’s Co-Founder, Dean McPherson](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [November 6, 2023, 10:16pm UTC](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965 "2023-11-06T22:16:52Z")

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In the following exchange, Paperform’s co-founder and co-CEO, Dean McPherson (@Dean), justly confronts long-held perceptions surrounding AppSumo buyers and recounts how their own launch turned into a “seed fund” and a …