# \#operating-principles **URL:** https://gorelay.co/tag/operating-principles/43.md [Latest](https://gorelay.co/latest.md) · [Categories](https://gorelay.co/categories.md) · [Tags](https://gorelay.co/tags.md) --- ## ["I Psyoped Sam Parr" - BTS Notes on Winning Big Logos Early, Building in an Era When "SaaS Has Been Picked Over," and Why Community Is the Growth Channel of the Future with River's Co-Founder, Rae Lambert](https://gorelay.co/t/i-psyoped-sam-parr-bts-notes-on-winning-big-logos-early-building-in-an-era-when-saas-has-been-picked-over-and-why-community-is-the-growth-channel-of-the-future-with-rivers-co-founder-rae-lambert/998)
**Author:** [@Rae](https://gorelay.co/u/Rae)\ **Replies:** 0\ **Last updated:** [March 7, 2025, 10:18am UTC](https://gorelay.co/t/i-psyoped-sam-parr-bts-notes-on-winning-big-logos-early-building-in-an-era-when-saas-has-been-picked-over-and-why-community-is-the-growth-channel-of-the-future-with-rivers-co-founder-rae-lambert/998 "2025-03-07T10:18:31Z")
Editor’s note: In the following exchange, River’s co-founder and CEO, Rae Lambert, shares (much in her own words) the amazing journey of building River, scrappy growth experiments that got them some big logos (and infl… --- ## [Solving B2B Distribution with Viral, Persona-Focused Work Humor, Navigating Growth Plateaus, and Other Notes on Making Singular Bets with tl;dv’s Co-Founder, Raphael Allstadt](https://gorelay.co/t/solving-b2b-distribution-with-viral-persona-focused-work-humor-navigating-growth-plateaus-and-other-notes-on-making-singular-bets-with-tl-dv-s-co-founder-raphael-allstadt/976)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [April 2, 2024, 2:15pm UTC](https://gorelay.co/t/solving-b2b-distribution-with-viral-persona-focused-work-humor-navigating-growth-plateaus-and-other-notes-on-making-singular-bets-with-tl-dv-s-co-founder-raphael-allstadt/976 "2024-04-02T14:15:35Z")
In the following exchange, tl;dv’s co-founder and CEO, Raphael Allstadt (@raphaelallstadt), tells us all about how they’ve cracked open an inspired, new B2B medium: relatable work humour that thoughtfully captures the … --- ## [“Sharing Our Experiences, Wins, and Lessons is Also Humbling. It Keeps Us Honest,” and Other Notes on Building a Customer-First, Bootstrapped Business with Canny’s Co-Founder, Sarah Hum](https://gorelay.co/t/sharing-our-experiences-wins-and-lessons-is-also-humbling-it-keeps-us-honest-and-other-notes-on-building-a-customer-first-bootstrapped-business-with-canny-s-co-founder-sarah-hum/975)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [February 9, 2024, 1:38pm UTC](https://gorelay.co/t/sharing-our-experiences-wins-and-lessons-is-also-humbling-it-keeps-us-honest-and-other-notes-on-building-a-customer-first-bootstrapped-business-with-canny-s-co-founder-sarah-hum/975 "2024-02-09T13:38:09Z")
In the following (Relay Rapid Fire) exchange, Canny’s co-founder and CEO, Sarah Hum (@sarah), offers instructive snapshots of the core elements that inform their deliberate, self-funded journey. — Documenting Canny’s … --- ## [Solving a Truly Universal Problem, Competing with Software Built in The 80s, SMB Notes from Xero, and Other Observations with Tallyfor’s Co-Founders, Peter and Ben Wen](https://gorelay.co/t/solving-a-truly-universal-problem-competing-with-software-built-in-the-80s-smb-notes-from-xero-and-other-observations-with-tallyfor-s-co-founders-peter-and-ben-wen/969)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [December 23, 2023, 8:48pm UTC](https://gorelay.co/t/solving-a-truly-universal-problem-competing-with-software-built-in-the-80s-smb-notes-from-xero-and-other-observations-with-tallyfor-s-co-founders-peter-and-ben-wen/969 "2023-12-23T20:48:16Z")
In the following exchange (2023’s last), Tallyfor’s co-founders, Peter Wen (@peteypete) and Ben Wen (@benwen), evoke a (much-needed) blank-canvas air to starting up a B2B SaaS business with their nerdy, lively, and for… --- ## [“No One Can Represent All Sides of an Argument Better Than You Can” and Other Instructive Notes on Early-Stage Product Marketing with Vanta’s VP of Marketing, Sarah Scharf](https://gorelay.co/t/no-one-can-represent-all-sides-of-an-argument-better-than-you-can-and-other-instructive-notes-on-early-stage-product-marketing-with-vanta-s-vp-of-marketing-sarah-scharf/949)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [September 8, 2023, 3:40am UTC](https://gorelay.co/t/no-one-can-represent-all-sides-of-an-argument-better-than-you-can-and-other-instructive-notes-on-early-stage-product-marketing-with-vanta-s-vp-of-marketing-sarah-scharf/949 "2023-09-08T03:40:44Z")
This Relay series aims to offer an insightful window into how founding/first operators help bring more structure and meaning to different SaaS functions that founders have already begun to shape. In the following exch… --- ## [Prioritizing Engineering Momentum over Accurate Timelines and Building on the Merits of a Car When Users Might Want Faster Horses with Compose’s Co-Founder, Rami Kalai](https://gorelay.co/t/prioritizing-engineering-momentum-over-accurate-timelines-and-building-on-the-merits-of-a-car-when-users-might-want-faster-horses-with-compose-s-co-founder-rami-kalai/938)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [July 4, 2023, 12:27pm UTC](https://gorelay.co/t/prioritizing-engineering-momentum-over-accurate-timelines-and-building-on-the-merits-of-a-car-when-users-might-want-faster-horses-with-compose-s-co-founder-rami-kalai/938 "2023-07-04T12:27:12Z")
In the following exchange, Compose’s co-founder and CEO, Rami Kalai (@ramikalai), explains how product delivery timelines often promise a frustratingly tidy sense of progression (when actual development involves facing… --- ## [Interviewing 200 Prospects (and as Many End Users), Building a Quality/Quantity Waitlist, and Invaluable Lessons from Hotjar with trumpet’s Co-Founder, Rory Sadler](https://gorelay.co/t/interviewing-200-prospects-and-as-many-end-users-building-a-quality-quantity-waitlist-and-invaluable-lessons-from-hotjar-with-trumpet-s-co-founder-rory-sadler/922)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [June 12, 2023, 1:29pm UTC](https://gorelay.co/t/interviewing-200-prospects-and-as-many-end-users-building-a-quality-quantity-waitlist-and-invaluable-lessons-from-hotjar-with-trumpet-s-co-founder-rory-sadler/922 "2023-06-12T13:29:59Z")
In the following exchange, trumpet’s co-founder and CEO, Rory Sadler, illustrates the importance of thorough — even talking to end users — pre-product research despite solving for a long-witnessed, personal pain. He a… --- ## [Why “Charge More” is Way-Easier-Said-Than-Done Advice, and Other Data-Driven Pricing Lessons with Uizard’s Co-Founder, Tony Beltramelli](https://gorelay.co/t/why-charge-more-is-way-easier-said-than-done-advice-and-other-data-driven-pricing-lessons-with-uizard-s-co-founder-tony-beltramelli/912)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [May 22, 2023, 1:31pm UTC](https://gorelay.co/t/why-charge-more-is-way-easier-said-than-done-advice-and-other-data-driven-pricing-lessons-with-uizard-s-co-founder-tony-beltramelli/912 "2023-05-22T13:31:33Z")
In the following exchange, Uizard’s co-founder and CEO, Tony Beltramelli (@tbeltramelli), shares how rigorous research surfaced tangible landmarks in pricing’s otherwise confusing landscape and how expert pricing guida… --- ## [Pivoting from a Promising Idea, Getting to Default Alive, and Building for/Selling to Developers with Onboardbase’s Founder, Dante Lex](https://gorelay.co/t/pivoting-from-a-promising-idea-getting-to-default-alive-and-building-for-selling-to-developers-with-onboardbase-s-founder-dante-lex/905)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 4\ **Last updated:** [May 3, 2023, 12:31pm UTC](https://gorelay.co/t/pivoting-from-a-promising-idea-getting-to-default-alive-and-building-for-selling-to-developers-with-onboardbase-s-founder-dante-lex/905 "2023-05-03T12:31:10Z")
In the following exchange, Onboardbase’s founder, Dante Lex (@dantelex), recounts having to pivot for a reason that often goes unmentioned: lacking the right resources that certain startup ideas demand from the outset. … --- ## [Why “Move Fast and Break Things” is Outdated Advice, Prioritizing Quality and Speed, and Crossing 15K Users with Jam’s Co-Founder, Dani Grant](https://gorelay.co/t/why-move-fast-and-break-things-is-outdated-advice-prioritizing-quality-and-speed-and-crossing-15k-users-with-jam-s-co-founder-dani-grant/898)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [April 28, 2023, 1:19pm UTC](https://gorelay.co/t/why-move-fast-and-break-things-is-outdated-advice-prioritizing-quality-and-speed-and-crossing-15k-users-with-jam-s-co-founder-dani-grant/898 "2023-04-28T13:19:47Z")
In the following exchange, Jam’s co-founder and CEO, Dani Grant (@dani), dispels a persisting yardstick of starting up and describes how long-esteemed, “must-be-embarrassing” first versions can actually muddle product-… --- ## [“It Takes a Lot of Listening Up-Front” and Other Must-Dos of Placing Community at the Core of Building and Selling with Harlow’s Co-Founder, Samantha Anderl](https://gorelay.co/t/it-takes-a-lot-of-listening-up-front-and-other-must-dos-of-placing-community-at-the-core-of-building-and-selling-with-harlow-s-co-founder-samantha-anderl/902)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [April 11, 2023, 4:42pm UTC](https://gorelay.co/t/it-takes-a-lot-of-listening-up-front-and-other-must-dos-of-placing-community-at-the-core-of-building-and-selling-with-harlow-s-co-founder-samantha-anderl/902 "2023-04-11T16:42:14Z")
In the following exchange, Harlow’s co-founder, Samantha Anderl (@SamanthaAnderl), shares brief notes — filled with great wonderment and intention — on the passionate, community-first approach that has informed all asp… --- ## [“In B2B, Don’t Just Know Your TAM, Ask How Many Users Will Likely Become Experts” and Other Essential Reminders with Dragonboat’s Founder, Becky Flint](https://gorelay.co/t/in-b2b-don-t-just-know-your-tam-ask-how-many-users-will-likely-become-experts-and-other-essential-reminders-with-dragonboat-s-founder-becky-flint/888)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [March 7, 2023, 5:59pm UTC](https://gorelay.co/t/in-b2b-don-t-just-know-your-tam-ask-how-many-users-will-likely-become-experts-and-other-essential-reminders-with-dragonboat-s-founder-becky-flint/888 "2023-03-07T17:59:22Z")
In the following exchange, Dragonboat’s founder and CEO, Becky Flint, places a deep-seated sense of expertise — having honed hers for a couple of decades — as a precondition to product-market fit in most B2B settings. … --- ## [PostHog, Mixpanel, Amplitude, Heap - what Data Driven Product Development actually looks like](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868)
**Author:** [@ricklamers](https://gorelay.co/u/ricklamers)\ **Replies:** 3\ **Last updated:** [February 14, 2023, 5:00pm UTC](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868 "2023-02-14T17:00:08Z")
Hi all! I’d like to think SaaS companies use data for decision-making around product development way more than traditional industries do. But I’m curious to get perspective from Founders, Product Managers, UX Designers,… --- ## ["No One is Coming to Save Us," The "Need to Reestablish PMF," and Other Earnest Founder Commits for 2023](https://gorelay.co/t/no-one-is-coming-to-save-us-the-need-to-reestablish-pmf-and-other-earnest-founder-commits-for-2023/877)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [February 13, 2023, 7:59am UTC](https://gorelay.co/t/no-one-is-coming-to-save-us-the-need-to-reestablish-pmf-and-other-earnest-founder-commits-for-2023/877 "2023-02-13T07:59:55Z")
Predictions are reaching an intolerable pitch. The hurtling uncertainty of the times calls for just that. And we need some grasp of future SaaS distortions. But as is true for seeking out the past, there’s only so much… --- ## [SaaS Founders at Work '22 Edition: 42 Inspiring Heuristics and Hunches from 194 Years of Building](https://gorelay.co/t/saas-founders-at-work-22-edition-42-inspiring-heuristics-and-hunches-from-194-years-of-building/867)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [January 22, 2023, 4:22pm UTC](https://gorelay.co/t/saas-founders-at-work-22-edition-42-inspiring-heuristics-and-hunches-from-194-years-of-building/867 "2023-01-22T16:22:47Z")
Lately, there’s been a reasonable, industry-wide tendency to wind back the clock to previous downturns, in hopes of mining parallel lessons for today’s challenges. And while one has to make their way through the clamo… --- ## [Finding (and Navigating) the Middle Ground Between a Hypergrowth Startup and a Lifestyle Business with Sudowrite’s Co-Founder, Amit Gupta](https://gorelay.co/t/finding-and-navigating-the-middle-ground-between-a-hypergrowth-startup-and-a-lifestyle-business-with-sudowrite-s-co-founder-amit-gupta/864)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [January 12, 2023, 2:35pm UTC](https://gorelay.co/t/finding-and-navigating-the-middle-ground-between-a-hypergrowth-startup-and-a-lifestyle-business-with-sudowrite-s-co-founder-amit-gupta/864 "2023-01-12T14:35:28Z")
In the following exchange, Sudowrite’s co-founder, Amit Gupta (@amit), moves admiringly across a divisive binary of starting up, revisits some promises and struggles, and documents the inner wisdom (and the still open … --- ## [Things That Matter During Any Crisis, Developing a Combination of Muscle Memory and Scar Tissue, and Other Earnest Founder Missives to Probe the Current SaaS Moment](https://gorelay.co/t/things-that-matter-during-any-crisis-developing-a-combination-of-muscle-memory-and-scar-tissue-and-other-earnest-founder-missives-to-probe-the-current-saas-moment/762)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [June 9, 2022, 3:22pm UTC](https://gorelay.co/t/things-that-matter-during-any-crisis-developing-a-combination-of-muscle-memory-and-scar-tissue-and-other-earnest-founder-missives-to-probe-the-current-saas-moment/762 "2022-06-09T15:22:28Z")
A SaaS winter, as they say, is looming. The hauling of sleds, loaded with grim predictions, has begun. The air of growth has turned piercingly sharp. The geese of sudden reversals are flocking. Yet as the greyest hour… --- ## [Designing Thoughtful Workweeks, Decisions, and Feedback at an Async-First Workplace with Panther’s Co-Founder, Matt Redler](https://gorelay.co/t/designing-thoughtful-workweeks-decisions-and-feedback-at-an-async-first-workplace-with-panther-s-co-founder-matt-redler/851)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [December 1, 2022, 2:34pm UTC](https://gorelay.co/t/designing-thoughtful-workweeks-decisions-and-feedback-at-an-async-first-workplace-with-panther-s-co-founder-matt-redler/851 "2022-12-01T14:34:35Z")
In the following exchange, Panther’s co-founder and CEO, Matt Redler (@mattredler), offers us a window into how they’ve realized — with continuous, deliberate effort — the great many, zen-like possibilities of operatin… --- ## [Aiming for a "Won-and-Done" Category, Acquiring a Newsletter before Making the Product Public, and The Merits of Being Async-First with Loops’ Co-Founder, Chris Frantz](https://gorelay.co/t/aiming-for-a-won-and-done-category-acquiring-a-newsletter-before-making-the-product-public-and-the-merits-of-being-async-first-with-loops-co-founder-chris-frantz/836)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [October 19, 2022, 1:45pm UTC](https://gorelay.co/t/aiming-for-a-won-and-done-category-acquiring-a-newsletter-before-making-the-product-public-and-the-merits-of-being-async-first-with-loops-co-founder-chris-frantz/836 "2022-10-19T13:45:01Z")
The (perceived) natural order of things in older SaaS categories is often one of stasis. Conveying that the big winners were enthroned at least a decade ago. That the new entrants can only ever locate limited gains she… --- ## [Iterating Minimum Viable Funnels, Evolving Freemium for Reach and Focus, and Other Growth Lessons with Sendspark’s Co-Founder, Bethany Stachenfeld](https://gorelay.co/t/iterating-minimum-viable-funnels-evolving-freemium-for-reach-and-focus-and-other-growth-lessons-with-sendspark-s-co-founder-bethany-stachenfeld/805)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [August 10, 2022, 7:35pm UTC](https://gorelay.co/t/iterating-minimum-viable-funnels-evolving-freemium-for-reach-and-focus-and-other-growth-lessons-with-sendspark-s-co-founder-bethany-stachenfeld/805 "2022-08-10T19:35:02Z")
The idea of an MVP often garners charged, play-by-play commentary from all ends of the startup spectrum. Rightly so. Despite the necessary, proposed revisions — marketable/sellable/lovable? — it continues to be a found… --- ## [Bringing Early Adopters on to the Cap Table, Being COOs of Potential Users, and Other Community-First Ways of Building with Passionfroot’s Co-Founder, Jennifer Phan](https://gorelay.co/t/bringing-early-adopters-on-to-the-cap-table-being-coos-of-potential-users-and-other-community-first-ways-of-building-with-passionfroot-s-co-founder-jennifer-phan/802)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [August 9, 2022, 9:47am UTC](https://gorelay.co/t/bringing-early-adopters-on-to-the-cap-table-being-coos-of-potential-users-and-other-community-first-ways-of-building-with-passionfroot-s-co-founder-jennifer-phan/802 "2022-08-09T09:47:45Z")
The following exchange with Passionfroot’s co-founder and CEO, Jennifer Phan (@jen), surfaces a single recourse to the gusts of uncertainties any startup stands to face — a total, pre-product embrace of a community-fir… --- ## [(Calmly) Competing Against HubSpot and Mailchimp as a One-Person Team with Bento’s Founder, Jesse Hanley](https://gorelay.co/t/calmly-competing-against-hubspot-and-mailchimp-as-a-one-person-team-with-bento-s-founder-jesse-hanley/767)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 4\ **Last updated:** [June 27, 2022, 11:06am UTC](https://gorelay.co/t/calmly-competing-against-hubspot-and-mailchimp-as-a-one-person-team-with-bento-s-founder-jesse-hanley/767 "2022-06-27T11:06:54Z")
At first you might call Bento’s existence an ingenious sleight of hand. A fascinating trick pulled straight from the pages of some dusty, long-lost SaaS playbook. Sheer wizardry. You’d be wrong. A few moments in, rea… --- ## [“How We Deleted a 1/3rd of Our Product and Made it 10x Better” with Arrows’ co-founder, Daniel Zarick](https://gorelay.co/t/how-we-deleted-a-1-3rd-of-our-product-and-made-it-10x-better-with-arrows-co-founder-daniel-zarick/764)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 4\ **Last updated:** [June 22, 2022, 8:42pm UTC](https://gorelay.co/t/how-we-deleted-a-1-3rd-of-our-product-and-made-it-10x-better-with-arrows-co-founder-daniel-zarick/764 "2022-06-22T20:42:46Z")
The dreaded, decelerating tugs of product debt are felt everywhere. What they dramatize, though, are mostly small, well-acknowledged, unfixed issues that pile up over time and demand iterative attention. Sometimes pret… --- ## [Adopting the Collaborative Operating System, Confronting a Common Leadership Error, and Fixing the “Untrained Muscle” of Alignment with Plum’s Co-Founder, Caitlin MacGregor](https://gorelay.co/t/adopting-the-collaborative-operating-system-confronting-a-common-leadership-error-and-fixing-the-untrained-muscle-of-alignment-with-plum-s-co-founder-caitlin-macgregor/760)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [June 7, 2022, 4:47am UTC](https://gorelay.co/t/adopting-the-collaborative-operating-system-confronting-a-common-leadership-error-and-fixing-the-untrained-muscle-of-alignment-with-plum-s-co-founder-caitlin-macgregor/760 "2022-06-07T04:47:49Z")
“Alignment,” at least in the cursory, dated-business-book sense of the word, has certainly overstayed its welcome. In the following exchange, Plum’s co-founder and CEO, Caitlin MacGregor (@caitlinmacgregor), records an… --- ## [Hey-oh! 🤠 I'm Josh Founder CEO of Referral Rock AMA](https://gorelay.co/t/hey-oh-im-josh-founder-ceo-of-referral-rock-ama/738)
**Author:** [@jlogic](https://gorelay.co/u/jlogic)\ **Replies:** 33\ **Last updated:** [June 3, 2022, 6:55am UTC](https://gorelay.co/t/hey-oh-im-josh-founder-ceo-of-referral-rock-ama/738 "2022-06-03T06:55:12Z")
Been rocking in the space of referral marketing for 5+ years. (Refer-a-friend programs, customer advocacy, affiliate programs) Referral Rock is self-funded and profitable with a 100% remote team of 18. I’m a second time… --- ## [Pivoting Despite PMF, Why You Don’t Need Top Talent across Functions, and Other People-first Insights with Eduflow’s Co-Founder, David Kofoed Wind](https://gorelay.co/t/pivoting-despite-pmf-why-you-don-t-need-top-talent-across-functions-and-other-people-first-insights-with-eduflow-s-co-founder-david-kofoed-wind/740)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [May 17, 2022, 9:42pm UTC](https://gorelay.co/t/pivoting-despite-pmf-why-you-don-t-need-top-talent-across-functions-and-other-people-first-insights-with-eduflow-s-co-founder-david-kofoed-wind/740 "2022-05-17T21:42:14Z")
Earlier this year, Wethos’ co-founder and CEO, Rachel Renock (@rachren) dropped a clarifying reminder on why product-market fit isn’t a “black-and-white” binary, but a complex trifecta. Inextricably and uniquely bound … --- ## [Setting up Finance as an Impact Multiplier, Defining Your Own Metrics for Success, and Other Strategic Lessons from Knak’s Head of Finance, Christopher Chan](https://gorelay.co/t/setting-up-finance-as-an-impact-multiplier-defining-your-own-metrics-for-success-and-other-strategic-lessons-from-knak-s-head-of-finance-christopher-chan/733)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [April 28, 2022, 1:28pm UTC](https://gorelay.co/t/setting-up-finance-as-an-impact-multiplier-defining-your-own-metrics-for-success-and-other-strategic-lessons-from-knak-s-head-of-finance-christopher-chan/733 "2022-04-28T13:28:16Z")
This Relay series aims to offer an insightful window into how founding/first operators help bring more structure and meaning to different SaaS functions that founders have already begun to shape. “It’s very easy to un… --- ## [Setting Up Engineering for Growth: The Workflows and Culture That Drove 1500% YoY Growth with Tara AI’s Co-Founder, Iba Masood](https://gorelay.co/t/setting-up-engineering-for-growth-the-workflows-and-culture-that-drove-1500-yoy-growth-with-tara-ai-s-co-founder-iba-masood/725)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 3\ **Last updated:** [April 27, 2022, 12:42am UTC](https://gorelay.co/t/setting-up-engineering-for-growth-the-workflows-and-culture-that-drove-1500-yoy-growth-with-tara-ai-s-co-founder-iba-masood/725 "2022-04-27T00:42:25Z")
Even in the unstructured early days of a startup, teams assume and affirm the presence of silos. Product and growth risk becoming distant, connected only by a circuitous, transactional logic. Tara AI’s co-founder and … --- ## [Reexamining the Revered Superhuman Onboarding, and Other Product-First Lessons in Scaling SaaS with Sunsama’s Founder, Ashutosh Priyadarshy](https://gorelay.co/t/reexamining-the-revered-superhuman-onboarding-and-other-product-first-lessons-in-scaling-saas-with-sunsama-s-founder-ashutosh-priyadarshy/728)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [April 25, 2022, 5:57pm UTC](https://gorelay.co/t/reexamining-the-revered-superhuman-onboarding-and-other-product-first-lessons-in-scaling-saas-with-sunsama-s-founder-ashutosh-priyadarshy/728 "2022-04-25T17:57:09Z")
From the moment it was first documented, Superhuman’s concierge onboarding practice has received unreserved admiration. The many vetted promises — the 1:1 access to a firehose of contextual customer feedback, the read… --- ## [I'm Aye Moah, CEO and Co-founder of Boomerang. AMA about building a profitable, bootstrapped category-creating company](https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710)
**Author:** [@ayemoah](https://gorelay.co/u/ayemoah)\ **Replies:** 26\ **Last updated:** [April 13, 2022, 1:27pm UTC](https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710 "2022-04-13T13:27:54Z")
Hi folks, I’m Aye Moah, CEO and Co-founder of Boomerang. We created the email productivity extension as a SaaS product category back in 2010. We invented the concept of snoozing a message and made it so dead simple to … [Next page](https://gorelay.co/tag/operating-principles/43.md?match_all_tags=true&page=1&tags%5B%5D=operating-principles)