# \#integrations

**URL:** https://gorelay.co/tag/integrations/76.md

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## [When to Switch on the Customer-Led Mode, Pivoting (4 Times) towards PMF, and Other Discerning Realizations with Summit’s Founder, Matt Wensing](https://gorelay.co/t/when-to-switch-on-the-customer-led-mode-pivoting-4-times-towards-pmf-and-other-discerning-realizations-with-summit-s-founder-matt-wensing/886)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 4\
**Last updated:** [March 2, 2023, 4:22pm UTC](https://gorelay.co/t/when-to-switch-on-the-customer-led-mode-pivoting-4-times-towards-pmf-and-other-discerning-realizations-with-summit-s-founder-matt-wensing/886 "2023-03-02T16:22:48Z")

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“I had no idea who the buyer, other than me, would be,” recalls Summit’s founder, Matt Wensing (@mattwensing), as he illustrates how for certain products, being customer-led, can be decidedly detrimental at first. In …