# \#idea-validation

**URL:** https://gorelay.co/tag/idea-validation/89.md

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## [“It’s Tempting to Start Selling Something We’d Build 6 Months Down the Line” and Other Notes on Early Validation with Alphadoc’s Co-Founder, Job Rietbergen](https://gorelay.co/t/it-s-tempting-to-start-selling-something-we-d-build-6-months-down-the-line-and-other-notes-on-early-validation-with-alphadoc-s-co-founder-job-rietbergen/955)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [September 25, 2023, 8:46am UTC](https://gorelay.co/t/it-s-tempting-to-start-selling-something-we-d-build-6-months-down-the-line-and-other-notes-on-early-validation-with-alphadoc-s-co-founder-job-rietbergen/955 "2023-09-25T08:46:35Z")

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In the following exchange, Alphadoc’s co-founder and CEO, Job Rietbergen (@Job-Rietbergen), distills how they have spent their first year seeking out “brutally honest truths” on customer problems and on how they are it…