# \#gtm

**URL:** https://gorelay.co/tag/gtm/69.md

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## [When to Switch on the Customer-Led Mode, Pivoting (4 Times) towards PMF, and Other Discerning Realizations with Summit’s Founder, Matt Wensing](https://gorelay.co/t/when-to-switch-on-the-customer-led-mode-pivoting-4-times-towards-pmf-and-other-discerning-realizations-with-summit-s-founder-matt-wensing/886)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 4\
**Last updated:** [March 2, 2023, 4:22pm UTC](https://gorelay.co/t/when-to-switch-on-the-customer-led-mode-pivoting-4-times-towards-pmf-and-other-discerning-realizations-with-summit-s-founder-matt-wensing/886 "2023-03-02T16:22:48Z")

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“I had no idea who the buyer, other than me, would be,” recalls Summit’s founder, Matt Wensing (@mattwensing), as he illustrates how for certain products, being customer-led, can be decidedly detrimental at first. In …

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## [Why You Shouldn’t Build for an Obviously Large Market, and Other Notes on Creating a “Default Possible” Startup with Pulley’s Co-Founder, Yin Wu](https://gorelay.co/t/why-you-shouldn-t-build-for-an-obviously-large-market-and-other-notes-on-creating-a-default-possible-startup-with-pulley-s-co-founder-yin-wu/827)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 1\
**Last updated:** [September 23, 2022, 6:41am UTC](https://gorelay.co/t/why-you-shouldn-t-build-for-an-obviously-large-market-and-other-notes-on-creating-a-default-possible-startup-with-pulley-s-co-founder-yin-wu/827 "2022-09-23T06:41:24Z")

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Large markets have had such a dominant hold on the SaaS founder’s imagination. The once abundant fear of competition has rightly morphed into the compounding certainty of unfailing demand. Then there’s the reassuring, …