# \#founder-market-fit

**URL:** https://gorelay.co/tag/founder-market-fit/11.md

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## [Taking on Zoom by Targeting a Beachhead Market, Pricing as a PMF Filter, and Other Lessons in Early Traction with Butter’s Co-Founder, Jakob Knutzen](https://gorelay.co/t/taking-on-zoom-by-targeting-a-beachhead-market-pricing-as-a-pmf-filter-and-other-lessons-in-early-traction-with-butter-s-co-founder-jakob-knutzen/736)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 1\
**Last updated:** [May 6, 2022, 6:47am UTC](https://gorelay.co/t/taking-on-zoom-by-targeting-a-beachhead-market-pricing-as-a-pmf-filter-and-other-lessons-in-early-traction-with-butter-s-co-founder-jakob-knutzen/736 "2022-05-06T06:47:59Z")

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The work of taking on incumbents alternates between two confounding convictions. That a startup can convincingly puncture the something-for-everybody premise of industry giants while juggling the detours and grinding …

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## [I'm Timo Rein, co-founder and ex-CEO of Pipedrive. AMA!](https://gorelay.co/t/im-timo-rein-co-founder-and-ex-ceo-of-pipedrive-ama/595)

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**Author:** [@timorein](https://gorelay.co/u/timorein)\
**Replies:** 28\
**Last updated:** [July 5, 2021, 2:44pm UTC](https://gorelay.co/t/im-timo-rein-co-founder-and-ex-ceo-of-pipedrive-ama/595 "2021-07-05T14:44:02Z")

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Hey all, I’m Timo. I’m one of five co-founders of Pipedrive, and I was a CEO from 2010 until 2020. Pipedrive is a tool for making sales (and being very good in it :slightly\_smiling\_face:). It’s built for staying focused…

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## [I'm Mogens Møller. I'm CEO and Co-founder of Sleeknote. AMA!](https://gorelay.co/t/im-mogens-moller-im-ceo-and-co-founder-of-sleeknote-ama/547)

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**Author:** [@mogens-moeller](https://gorelay.co/u/mogens-moeller)\
**Replies:** 19\
**Last updated:** [March 26, 2021, 2:22pm UTC](https://gorelay.co/t/im-mogens-moller-im-ceo-and-co-founder-of-sleeknote-ama/547 "2021-03-26T14:22:26Z")

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Hi everyone, I’m Mogens Møller. CEO and Co-founder of Sleeknote. Sleeknote is a non-intrusive and personalized popup tool to collect more email subscribers, leads and in general increasing sales in online stores. We’r…