# \#differentiation

**URL:** https://gorelay.co/tag/differentiation/53.md

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## [How Selling 3K AppSumo Deals Proved Foundational, Not Niching Down, and Other Reflections on Scaling a Bootstrapped SaaS with Paperform’s Co-Founder, Dean McPherson](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [November 6, 2023, 10:16pm UTC](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965 "2023-11-06T22:16:52Z")

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In the following exchange, Paperform’s co-founder and co-CEO, Dean McPherson (@Dean), justly confronts long-held perceptions surrounding AppSumo buyers and recounts how their own launch turned into a “seed fund” and a …

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## [I'm Nick Francis, Co-founder and CEO of Help Scout. AMA!](https://gorelay.co/t/im-nick-francis-co-founder-and-ceo-of-help-scout-ama/125)

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**Author:** [@nickfrancis](https://gorelay.co/u/nickfrancis)\
**Replies:** 38\
**Last updated:** [February 14, 2020, 3:08pm UTC](https://gorelay.co/t/im-nick-francis-co-founder-and-ceo-of-help-scout-ama/125 "2020-02-14T15:08:55Z")

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Help Scout is a customer service platform with more than 10,000 paying customers in 140+ countries. Our team of 100+ is all remote, and we’ve been that way since founding the company in 2011. We’re also one of only a fe…