# \#customer-research

**URL:** https://gorelay.co/tag/customer-research/39.md

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## [Why the Lean Startup Approach Doesn't Work (as Often), Why PMF Surveys (Alone) Aren’t That Helpful, and Other Notes on Building Opinionated Software with June’s Co-Founder, Enzo Avigo](https://gorelay.co/t/why-the-lean-startup-approach-doesnt-work-as-often-why-pmf-surveys-alone-aren-t-that-helpful-and-other-notes-on-building-opinionated-software-with-june-s-co-founder-enzo-avigo/970)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [January 26, 2024, 6:09pm UTC](https://gorelay.co/t/why-the-lean-startup-approach-doesnt-work-as-often-why-pmf-surveys-alone-aren-t-that-helpful-and-other-notes-on-building-opinionated-software-with-june-s-co-founder-enzo-avigo/970 "2024-01-26T18:09:27Z")

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In the following exchange (2024’s first :slight\_smile:), June’s co-founder and CEO, Enzo Avigo (@Ozne), surveys the defining prerequisites for the current, bustling era of B2B software and traces how those essentials h…

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## [“It’s Tempting to Start Selling Something We’d Build 6 Months Down the Line” and Other Notes on Early Validation with Alphadoc’s Co-Founder, Job Rietbergen](https://gorelay.co/t/it-s-tempting-to-start-selling-something-we-d-build-6-months-down-the-line-and-other-notes-on-early-validation-with-alphadoc-s-co-founder-job-rietbergen/955)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [September 25, 2023, 8:46am UTC](https://gorelay.co/t/it-s-tempting-to-start-selling-something-we-d-build-6-months-down-the-line-and-other-notes-on-early-validation-with-alphadoc-s-co-founder-job-rietbergen/955 "2023-09-25T08:46:35Z")

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In the following exchange, Alphadoc’s co-founder and CEO, Job Rietbergen (@Job-Rietbergen), distills how they have spent their first year seeking out “brutally honest truths” on customer problems and on how they are it…

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## [“No One Can Represent All Sides of an Argument Better Than You Can” and Other Instructive Notes on Early-Stage Product Marketing with Vanta’s VP of Marketing, Sarah Scharf](https://gorelay.co/t/no-one-can-represent-all-sides-of-an-argument-better-than-you-can-and-other-instructive-notes-on-early-stage-product-marketing-with-vanta-s-vp-of-marketing-sarah-scharf/949)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [September 8, 2023, 3:40am UTC](https://gorelay.co/t/no-one-can-represent-all-sides-of-an-argument-better-than-you-can-and-other-instructive-notes-on-early-stage-product-marketing-with-vanta-s-vp-of-marketing-sarah-scharf/949 "2023-09-08T03:40:44Z")

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This Relay series aims to offer an insightful window into how founding/first operators help bring more structure and meaning to different SaaS functions that founders have already begun to shape. In the following exch…

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## [Interviewing 200 Prospects (and as Many End Users), Building a Quality/Quantity Waitlist, and Invaluable Lessons from Hotjar with trumpet’s Co-Founder, Rory Sadler](https://gorelay.co/t/interviewing-200-prospects-and-as-many-end-users-building-a-quality-quantity-waitlist-and-invaluable-lessons-from-hotjar-with-trumpet-s-co-founder-rory-sadler/922)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [June 12, 2023, 1:29pm UTC](https://gorelay.co/t/interviewing-200-prospects-and-as-many-end-users-building-a-quality-quantity-waitlist-and-invaluable-lessons-from-hotjar-with-trumpet-s-co-founder-rory-sadler/922 "2023-06-12T13:29:59Z")

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In the following exchange, trumpet’s co-founder and CEO, Rory Sadler, illustrates the importance of thorough — even talking to end users — pre-product research despite solving for a long-witnessed, personal pain. He a…

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## [“Design Partners are Just Early Customers” and Other Notes on Structuring Early-Stage Research with Spellbound’s Founder, Akshaya Dinesh](https://gorelay.co/t/design-partners-are-just-early-customers-and-other-notes-on-structuring-early-stage-research-with-spellbound-s-founder-akshaya-dinesh/893)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [March 29, 2023, 6:50pm UTC](https://gorelay.co/t/design-partners-are-just-early-customers-and-other-notes-on-structuring-early-stage-research-with-spellbound-s-founder-akshaya-dinesh/893 "2023-03-29T18:50:02Z")

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In the following exchange, Spellbound’s founder and CEO, Akshaya Dinesh (@akshaya19), gives us a how-it-really-works glimpse into their efforts of shaping the product from scratch, with the studied and spirited involve…

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## [Founder-Led Customer Success, Bringing in a Senior First Hire, and Other Early-Stage CS Lessons with Claap’s Head of Customer Success, Angela Guedes](https://gorelay.co/t/founder-led-customer-success-bringing-in-a-senior-first-hire-and-other-early-stage-cs-lessons-with-claap-s-head-of-customer-success-angela-guedes/829)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 1\
**Last updated:** [October 3, 2022, 8:54am UTC](https://gorelay.co/t/founder-led-customer-success-bringing-in-a-senior-first-hire-and-other-early-stage-cs-lessons-with-claap-s-head-of-customer-success-angela-guedes/829 "2022-10-03T08:54:53Z")

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This Relay series aims to offer an insightful window into how founding/first operators help bring more structure and meaning to different SaaS functions that founders have already begun to shape. In the following exch…

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## [The Why Behind 78 Pre-Product User Interviews, The Difference Between Pitching and Research, and Why MVPs Don’t Work Anymore with Cord’s Co-Founder, Nimrod Priell](https://gorelay.co/t/the-why-behind-78-pre-product-user-interviews-the-difference-between-pitching-and-research-and-why-mvps-don-t-work-anymore-with-cord-s-co-founder-nimrod-priell/816)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [September 11, 2022, 12:05pm UTC](https://gorelay.co/t/the-why-behind-78-pre-product-user-interviews-the-difference-between-pitching-and-research-and-why-mvps-don-t-work-anymore-with-cord-s-co-founder-nimrod-priell/816 "2022-09-11T12:05:39Z")

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In the early days, when talking to users (potential or existing), there’s an eager impulse to pitch. The impulse mounts. By turn, shaping and resolving whatever founders had already believed in. Unearthing little about…

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## [Interviewing to See Beyond One’s Own Itch, Saying No to Overwhelming Demand, and Other Pre-MVP Deliberations with Teemyco’s Co-founder, Charlotte Ekelund](https://gorelay.co/t/interviewing-to-see-beyond-one-s-own-itch-saying-no-to-overwhelming-demand-and-other-pre-mvp-deliberations-with-teemyco-s-co-founder-charlotte-ekelund/704)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 2\
**Last updated:** [March 15, 2022, 7:09am UTC](https://gorelay.co/t/interviewing-to-see-beyond-one-s-own-itch-saying-no-to-overwhelming-demand-and-other-pre-mvp-deliberations-with-teemyco-s-co-founder-charlotte-ekelund/704 "2022-03-15T07:09:01Z")

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ProdPad’s co-founder, Janna Bastow, once made the following stirring (autobiographical) admission: I think the common trait of ‘scratching your own itch’ as a successful starting point for entrepreneurs is muddied wi…

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## [The Truths of Building a Must-Have SaaS, As Observed by Userlist's Jane Portman](https://gorelay.co/t/the-truths-of-building-a-must-have-saas-as-observed-by-userlists-jane-portman/607)

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**Author:** [@Relay](https://gorelay.co/u/Relay)\
**Replies:** 5\
**Last updated:** [July 27, 2021, 10:28am UTC](https://gorelay.co/t/the-truths-of-building-a-must-have-saas-as-observed-by-userlists-jane-portman/607 "2021-07-27T10:28:08Z")

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Userlist’s Jane Portman (@uibreakfast) remains — through the form, substance, and open grace of her inquiries — an exemplar for the building-in-public movement. A correction: Actually, a model for what it could be. H…

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## [I'm Sofia Quintero. Founder and CEO at EnjoyHQ. Previously, Head of Growth at Geckoboard. Customer Research is my thing... AMA!](https://gorelay.co/t/im-sofia-quintero-founder-and-ceo-at-enjoyhq-previously-head-of-growth-at-geckoboard-customer-research-is-my-thing-ama/86)

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**Author:** [@Sofia](https://gorelay.co/u/Sofia)\
**Replies:** 28\
**Last updated:** [January 28, 2020, 8:01am UTC](https://gorelay.co/t/im-sofia-quintero-founder-and-ceo-at-enjoyhq-previously-head-of-growth-at-geckoboard-customer-research-is-my-thing-ama/86 "2020-01-28T08:01:54Z")

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I’m Sofia Quintero, founder at EnjoyHQ, a Research Ops platform that helps UX and product teams centralize customer feedback and user research data, analyze it, and share insights with the business. I’ve spent the last …
