# \#bootstrapping **URL:** https://gorelay.co/tag/bootstrapping/5.md [Latest](https://gorelay.co/latest.md) · [Categories](https://gorelay.co/categories.md) · [Tags](https://gorelay.co/tags.md) --- ## [I'm Patricia from Kairn, learning how to build a top Product Hunt campaign](https://gorelay.co/t/im-patricia-from-kairn-learning-how-to-build-a-top-product-hunt-campaign/699)
**Author:** [@Patricia\_Kairn](https://gorelay.co/u/Patricia_Kairn)\ **Replies:** 1\ **Last updated:** [February 10, 2024, 3:44pm UTC](https://gorelay.co/t/im-patricia-from-kairn-learning-how-to-build-a-top-product-hunt-campaign/699 "2024-02-10T15:44:45Z")
hi there :wave: I’m Patricia the founder of Kairn, we’re a day-to-day project mgt app to stop fire-fighting and start progressing :smirk:. We’re currently working on our Product Hunt (PH) launch and are looking for bes… --- ## [“Sharing Our Experiences, Wins, and Lessons is Also Humbling. It Keeps Us Honest,” and Other Notes on Building a Customer-First, Bootstrapped Business with Canny’s Co-Founder, Sarah Hum](https://gorelay.co/t/sharing-our-experiences-wins-and-lessons-is-also-humbling-it-keeps-us-honest-and-other-notes-on-building-a-customer-first-bootstrapped-business-with-canny-s-co-founder-sarah-hum/975)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [February 9, 2024, 1:38pm UTC](https://gorelay.co/t/sharing-our-experiences-wins-and-lessons-is-also-humbling-it-keeps-us-honest-and-other-notes-on-building-a-customer-first-bootstrapped-business-with-canny-s-co-founder-sarah-hum/975 "2024-02-09T13:38:09Z")
In the following (Relay Rapid Fire) exchange, Canny’s co-founder and CEO, Sarah Hum (@sarah), offers instructive snapshots of the core elements that inform their deliberate, self-funded journey. — Documenting Canny’s … --- ## [Bootstrapping after 8 Years on the VC-Backed Path, Getting to Multi-Million ARR with a Team of 3, and Notes on PLG with Userflow’s Co-Founder, Esben Friis-Jensen](https://gorelay.co/t/bootstrapping-after-8-years-on-the-vc-backed-path-getting-to-multi-million-arr-with-a-team-of-3-and-notes-on-plg-with-userflow-s-co-founder-esben-friis-jensen/966)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 4\ **Last updated:** [November 22, 2023, 3:12pm UTC](https://gorelay.co/t/bootstrapping-after-8-years-on-the-vc-backed-path-getting-to-multi-million-arr-with-a-team-of-3-and-notes-on-plg-with-userflow-s-co-founder-esben-friis-jensen/966 "2023-11-22T15:12:44Z")
In the following exchange, Userflow’s co-founder and CEO, Esben Friis-Jensen (@esben-userflow), stresses how scaling a company with institutional capital can often unerringly distance founders from what they cherish mo… --- ## [How Selling 3K AppSumo Deals Proved Foundational, Not Niching Down, and Other Reflections on Scaling a Bootstrapped SaaS with Paperform’s Co-Founder, Dean McPherson](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [November 6, 2023, 10:16pm UTC](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965 "2023-11-06T22:16:52Z")
In the following exchange, Paperform’s co-founder and co-CEO, Dean McPherson (@Dean), justly confronts long-held perceptions surrounding AppSumo buyers and recounts how their own launch turned into a “seed fund” and a … --- ## [How Early Adopters Don’t Have to be Ideal Customers, Founder-Done Customer Support as a Growth Strategy, and Other Notes on Building with Reasonable Ambition with Missive’s Co-Founder, Philippe-Antoine Lehoux](https://gorelay.co/t/how-early-adopters-don-t-have-to-be-ideal-customers-founder-done-customer-support-as-a-growth-strategy-and-other-notes-on-building-with-reasonable-ambition-with-missive-s-co-founder-philippe-antoine-lehoux/957)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [September 28, 2023, 12:29pm UTC](https://gorelay.co/t/how-early-adopters-don-t-have-to-be-ideal-customers-founder-done-customer-support-as-a-growth-strategy-and-other-notes-on-building-with-reasonable-ambition-with-missive-s-co-founder-philippe-antoine-lehoux/957 "2023-09-28T12:29:23Z")
In the following exchange, Missive’s co-founder and CEO, Philippe-Antoine Lehoux (@plehoux), argues for a timely, earthbound sense of building. One that’s rooted in valuing the day-to-day, incremental work of crafting … --- ## [Scaling an Open Source Tool While Running an Agency, Giving Back Control with On-Prem Deployments, and Bootstrapping Decisions with Flagsmith’s Founder, Ben Rometsch](https://gorelay.co/t/scaling-an-open-source-tool-while-running-an-agency-giving-back-control-with-on-prem-deployments-and-bootstrapping-decisions-with-flagsmith-s-founder-ben-rometsch/944)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [July 18, 2023, 9:51am UTC](https://gorelay.co/t/scaling-an-open-source-tool-while-running-an-agency-giving-back-control-with-on-prem-deployments-and-bootstrapping-decisions-with-flagsmith-s-founder-ben-rometsch/944 "2023-07-18T09:51:17Z")
In the following exchange, Flagsmith’s founder and CEO, Ben Rometsch (@dabeeeenster), talks about an open, unrushed, methodical way of building that has enabled them to see through some endlessly debated decisions — ag… --- ## [Pursuing an Open Source, Bootstrapped, Long-Run Path towards Serving the Fortune 1 Million with Typesense’s Co-Founder, Jason Bosco](https://gorelay.co/t/pursuing-an-open-source-bootstrapped-long-run-path-towards-serving-the-fortune-1-million-with-typesense-s-co-founder-jason-bosco/915)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 6\ **Last updated:** [June 1, 2023, 5:53am UTC](https://gorelay.co/t/pursuing-an-open-source-bootstrapped-long-run-path-towards-serving-the-fortune-1-million-with-typesense-s-co-founder-jason-bosco/915 "2023-06-01T05:53:26Z")
In the following exchange, Typesense’s co-founder and CEO, Jason Bosco (@jasonbosco), points at the locus (and the limitations) of the VC-backed SaaS “disruption” cycle, explains how that leaves SMBs perpetually unders… --- ## [SaaS Founders at Work '22 Edition: 42 Inspiring Heuristics and Hunches from 194 Years of Building](https://gorelay.co/t/saas-founders-at-work-22-edition-42-inspiring-heuristics-and-hunches-from-194-years-of-building/867)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [January 22, 2023, 4:22pm UTC](https://gorelay.co/t/saas-founders-at-work-22-edition-42-inspiring-heuristics-and-hunches-from-194-years-of-building/867 "2023-01-22T16:22:47Z")
Lately, there’s been a reasonable, industry-wide tendency to wind back the clock to previous downturns, in hopes of mining parallel lessons for today’s challenges. And while one has to make their way through the clamo… --- ## [Finding (and Navigating) the Middle Ground Between a Hypergrowth Startup and a Lifestyle Business with Sudowrite’s Co-Founder, Amit Gupta](https://gorelay.co/t/finding-and-navigating-the-middle-ground-between-a-hypergrowth-startup-and-a-lifestyle-business-with-sudowrite-s-co-founder-amit-gupta/864)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [January 12, 2023, 2:35pm UTC](https://gorelay.co/t/finding-and-navigating-the-middle-ground-between-a-hypergrowth-startup-and-a-lifestyle-business-with-sudowrite-s-co-founder-amit-gupta/864 "2023-01-12T14:35:28Z")
In the following exchange, Sudowrite’s co-founder, Amit Gupta (@amit), moves admiringly across a divisive binary of starting up, revisits some promises and struggles, and documents the inner wisdom (and the still open … --- ## [Technical part of downgrading SaaS - Need Help!](https://gorelay.co/t/technical-part-of-downgrading-saas-need-help/589)
**Author:** [@bharath\_ab](https://gorelay.co/u/bharath_ab)\ **Replies:** 3\ **Last updated:** [July 10, 2022, 6:41pm UTC](https://gorelay.co/t/technical-part-of-downgrading-saas-need-help/589 "2022-07-10T18:41:27Z")
Hey SaaSy folks, I have a few questions related to handling downgrades. If an organization chooses 20 seats initially and downgrades to 10 seats after a few months, what happens to the data (user accounts + work they… --- ## [(Calmly) Competing Against HubSpot and Mailchimp as a One-Person Team with Bento’s Founder, Jesse Hanley](https://gorelay.co/t/calmly-competing-against-hubspot-and-mailchimp-as-a-one-person-team-with-bento-s-founder-jesse-hanley/767)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 4\ **Last updated:** [June 27, 2022, 11:06am UTC](https://gorelay.co/t/calmly-competing-against-hubspot-and-mailchimp-as-a-one-person-team-with-bento-s-founder-jesse-hanley/767 "2022-06-27T11:06:54Z")
At first you might call Bento’s existence an ingenious sleight of hand. A fascinating trick pulled straight from the pages of some dusty, long-lost SaaS playbook. Sheer wizardry. You’d be wrong. A few moments in, rea… --- ## [Hey-oh! 🤠 I'm Josh Founder CEO of Referral Rock AMA](https://gorelay.co/t/hey-oh-im-josh-founder-ceo-of-referral-rock-ama/738)
**Author:** [@jlogic](https://gorelay.co/u/jlogic)\ **Replies:** 33\ **Last updated:** [June 3, 2022, 6:55am UTC](https://gorelay.co/t/hey-oh-im-josh-founder-ceo-of-referral-rock-ama/738 "2022-06-03T06:55:12Z")
Been rocking in the space of referral marketing for 5+ years. (Refer-a-friend programs, customer advocacy, affiliate programs) Referral Rock is self-funded and profitable with a 100% remote team of 18. I’m a second time… --- ## [I'm Aye Moah, CEO and Co-founder of Boomerang. AMA about building a profitable, bootstrapped category-creating company](https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710)
**Author:** [@ayemoah](https://gorelay.co/u/ayemoah)\ **Replies:** 26\ **Last updated:** [April 13, 2022, 1:27pm UTC](https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710 "2022-04-13T13:27:54Z")
Hi folks, I’m Aye Moah, CEO and Co-founder of Boomerang. We created the email productivity extension as a SaaS product category back in 2010. We invented the concept of snoozing a message and made it so dead simple to … --- ## [“Think of Bootstrapping as a Tool, Not as a Way of Life” and Other Perceptive Observations On Transitioning to the VC Path with MagicBell’s Co-Founder, Hana Mohan](https://gorelay.co/t/think-of-bootstrapping-as-a-tool-not-as-a-way-of-life-and-other-perceptive-observations-on-transitioning-to-the-vc-path-with-magicbell-s-co-founder-hana-mohan/715)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 3\ **Last updated:** [April 7, 2022, 6:26am UTC](https://gorelay.co/t/think-of-bootstrapping-as-a-tool-not-as-a-way-of-life-and-other-perceptive-observations-on-transitioning-to-the-vc-path-with-magicbell-s-co-founder-hana-mohan/715 "2022-04-07T06:26:17Z")
If there’s a whiff of dogma in suggesting that writers ought to place their creations only in certain genres or mediums unless they concoct fictive alter egos, there’s something categorically cultish about the belief t… --- ## [How actively are you monitoring your LTV:CAC ratio?](https://gorelay.co/t/how-actively-are-you-monitoring-your-ltv-cac-ratio/713)
**Author:** [@joranhofman](https://gorelay.co/u/joranhofman)\ **Replies:** 2\ **Last updated:** [March 24, 2022, 12:57pm UTC](https://gorelay.co/t/how-actively-are-you-monitoring-your-ltv-cac-ratio/713 "2022-03-24T12:57:47Z")
Curious to hear how important LTV:CAC ratio is to all of you, also let me know in which stage you are in. --- ## [4x founder, 3 exits — currently building Podia, an OG in the creator economy since 2014, AMA!](https://gorelay.co/t/4x-founder-3-exits-currently-building-podia-an-og-in-the-creator-economy-since-2014-ama/682)
**Author:** [@spencerfry](https://gorelay.co/u/spencerfry)\ **Replies:** 24\ **Last updated:** [January 31, 2022, 12:24pm UTC](https://gorelay.co/t/4x-founder-3-exits-currently-building-podia-an-og-in-the-creator-economy-since-2014-ama/682 "2022-01-31T12:24:23Z")
Hey everyone :wave: Excited to talk about all things startups and creator economy, and anything else. A brief bit of bio: I’ve been an entrepreneur my entire life, since my early teens. At 37 years old, I’ve never ea… --- ## [Looking for design/biz cofounders! (Cleantech)](https://gorelay.co/t/looking-for-design-biz-cofounders-cleantech/583)
**Author:** [@ocramz](https://gorelay.co/u/ocramz)\ **Replies:** 1\ **Last updated:** [May 27, 2021, 1:09pm UTC](https://gorelay.co/t/looking-for-design-biz-cofounders-cleantech/583 "2021-05-27T13:09:30Z")
I’m an engineer-who-cares-about-the-environment, currently bootstrapping a little SaaS tool for data cleaning while evaluating more ambitious ideas for a proper startup that will be dedicated to making manufacturing more… --- ## [I’m Martha Bitar, co-founder and CEO of Flodesk. Ask me anything!](https://gorelay.co/t/i-m-martha-bitar-co-founder-and-ceo-of-flodesk-ask-me-anything/563)
**Author:** [@marthabitar](https://gorelay.co/u/marthabitar)\ **Replies:** 22\ **Last updated:** [May 6, 2021, 2:21pm UTC](https://gorelay.co/t/i-m-martha-bitar-co-founder-and-ceo-of-flodesk-ask-me-anything/563 "2021-05-06T14:21:28Z")
Hey y’all! I’m a first-time founder, grew up in Mexico, ended up in San Francisco via a sales job at Oracle, met my co-founders, and started Flodesk—an email marketing platform that helps small business owners design ema… --- ## [I'm Ching Goh, co founder and CEO of Piktochart and Piktostory. AMA! 🙋🏻‍♀️](https://gorelay.co/t/im-ching-goh-co-founder-and-ceo-of-piktochart-and-piktostory-ama/533)
**Author:** [@cathching](https://gorelay.co/u/cathching)\ **Replies:** 23\ **Last updated:** [March 1, 2021, 6:31am UTC](https://gorelay.co/t/im-ching-goh-co-founder-and-ceo-of-piktochart-and-piktostory-ama/533 "2021-03-01T06:31:56Z")
Hi founders, I’ve co-founded Piktochart together with my husband 10 years ago. Today, we’re 2 startups, (one profitable, one not yet), and have added an extra family member :star\_struck: Piktochart is a business storyte… --- ## [I'm Bridget Harris, Co-founder of YouCanBook.me - Bootstrapping SaaS with a remote team. AMA!](https://gorelay.co/t/im-bridget-harris-co-founder-of-youcanbook-me-bootstrapping-saas-with-a-remote-team-ama/380)
**Author:** [@bridget](https://gorelay.co/u/bridget)\ **Replies:** 31\ **Last updated:** [June 5, 2020, 7:43am UTC](https://gorelay.co/t/im-bridget-harris-co-founder-of-youcanbook-me-bootstrapping-saas-with-a-remote-team-ama/380 "2020-06-05T07:43:47Z")
Hi all - I am Bridget - I’ve been running YCBM since 2012, we’ve built up a profitable, bootstrapped multi-$m company. We serve thousands of customers and users - generating over 1,000,000 bookings a month for them. I’… --- ## [I'm Janna Bastow, co-founder and CEO of ProdPad. AMA!](https://gorelay.co/t/im-janna-bastow-co-founder-and-ceo-of-prodpad-ama/347)
**Author:** [@Janna](https://gorelay.co/u/Janna)\ **Replies:** 33\ **Last updated:** [April 27, 2020, 2:00pm UTC](https://gorelay.co/t/im-janna-bastow-co-founder-and-ceo-of-prodpad-ama/347 "2020-04-27T14:00:44Z")
Hi all! :wave: I’m a product person turned co-founder and CEO of a bootstrapped and fast growing SaaS startup, ProdPad. It’s used by thousands of product teams to manage their product strategy, publish lean product road…