# The Simple, Always-Top-of-Mind, 4-Channels Model of Startup Growth: An Exchange on Finding Early-Stage Traction with Klaus’s Kair Käsper

**URL:** <https://gorelay.co/t/the-simple-always-top-of-mind-4-channels-model-of-startup-growth-an-exchange-on-finding-early-stage-traction-with-klaus-s-kair-kasper/664>\
**Category:** Heuristics and Hunches\
**Tags:** content-marketing, pmf, customer-acquisition\
**Created:** [November 30, 2021, 1:28pm UTC](https://gorelay.co/t/the-simple-always-top-of-mind-4-channels-model-of-startup-growth-an-exchange-on-finding-early-stage-traction-with-klaus-s-kair-kasper/664 "2021-11-30T13:28:48Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![rajaraman](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/rajaraman/32/399_2.png) [@rajaraman](https://gorelay.co/u/rajaraman)\
**Post date:** [December 2, 2021, 9:44am UTC](https://gorelay.co/t/the-simple-always-top-of-mind-4-channels-model-of-startup-growth-an-exchange-on-finding-early-stage-traction-with-klaus-s-kair-kasper/664/2 "2021-12-02T09:44:56Z")

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Hey @kair,

Thanks for doing this!

Guess SaaS has turned a new cycle. So great to see Pipedrive (we had the pleasure of hosting [Timo](https://gorelay.co/t/im-timo-rein-co-founder-and-ex-ceo-of-pipedrive-ama/595) a few months ago! :)) alumni building next-gen SaaS startups. Curious to hear what are some of the operating principles from Pipedrive that you and Martin have continued to observe at Klaus?

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