# PostHog, Mixpanel, Amplitude, Heap - what Data Driven Product Development actually looks like

**URL:** <https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868>\
**Category:** What Am I Missing\
**Tags:** operating-principles, product\
**Created:** [January 19, 2023, 3:47pm UTC](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868 "2023-01-19T15:47:44Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![ricklamers](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/ricklamers/32/735_2.png) [@ricklamers](https://gorelay.co/u/ricklamers)\
**Post date:** [January 19, 2023, 3:47pm UTC](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868/1 "2023-01-19T15:47:44Z")

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Hi all!

I’d like to think SaaS companies use data for decision-making around product development way more than traditional industries do. But I’m curious to get perspective from Founders, Product Managers, UX Designers, Growth Officers & more on Relay to dig deeper into how these product analytics solutions are being used in day-to-day practice.

What we’ve seen at our startup ([https://www.orchest.io](https://www.orchest.io)) is that while we collect the event data and have access to it through both PostHog UI & Metabase for custom queries, we tend to overlook the data in day-to-day product development processes (review meetings, roadmap prioritization sessions, etc.).

If you have opinions/perspectives/learnings to share please leave them in this thread.

For those who are interested: I’m looking to connect 1:1 to talk in more detail about this topic. Please shoot me a message on rick at [orchest.io](http://orchest.io) if you want to dig deeper and share detailed learnings about what works & doesn’t or simply brainstorm together.

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**Author:** ![amogh](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/amogh/32/651_2.png) [@amogh](https://gorelay.co/u/amogh)\
**Post date:** [February 4, 2023, 10:56pm UTC](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868/2 "2023-02-04T22:56:19Z")

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Hey Rick! We definitely struggled with that too at eesel. What we found works best is to create a “systematic” way to check in on these metrics, so it’s not just looked at on whims.

- We aligned on some key metrics (like active users, growth). Each weekly / monthly planning, before we discuss the week’s / month’s goals, we look at the metrics for the past week / month. It’s a concrete part of planning.
- We made a “growth plan” which defines our “path to default alive” and we check in on that every month. I wrote a blog on this and shared the template we have - [Track your path to default alive - The Paperclip by eesel.app](https://www.eesel.app/blog/track-your-path-to-default-alive)
- When we roll out a new beta / experiment, we “systematically” have a Metabase dashboard for it, and look at the key metrics each week.

It comes down to both defining the metrics in a systematic way (wrote a blog on that - [Your metrics belong in a system - The Paperclip by eesel.app](https://www.eesel.app/blog/your-metrics-belong-in-a-system)) and consuming them in a systematic way.

We’re definitely not experts on this haha, but it seems to be working alright.

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**Author:** ![christophepas](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/christophepas/32/703_2.png) [@christophepas](https://gorelay.co/u/christophepas)\
**Post date:** [February 5, 2023, 5:01pm UTC](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868/3 "2023-02-05T17:01:44Z")

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Tricky topic indeed!

The 2 things I found to be helping  
1/ have no intermediary, make sure the data is accessible by any PM/EM that would tend to access it. Using products like june.so or amplitude help dramatically make sure people don’t overlook data simply because they can’t handle it on their own  
2/ Make it a habit: In every product pitch we build, we have a section dedicated to it + in every weekly update, and every investor update (my monthly ritual), report on the same _simple_ KPIs, over and over.

Good luck Rick!

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**Author:** ![ricklamers](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/ricklamers/32/735_2.png) [@ricklamers](https://gorelay.co/u/ricklamers)\
**Post date:** [February 14, 2023, 5:00pm UTC](https://gorelay.co/t/posthog-mixpanel-amplitude-heap-what-data-driven-product-development-actually-looks-like/868/4 "2023-02-14T17:00:08Z")

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> [@christophepas](#):
>
> have no intermediary

💯 agree here. Layers = friction.

> [@christophepas](#):
>
> In every product pitch we build, we have a section dedicated to it

I really like that! Proposals need data ^^

@amogh thanks for contributing your thoughts.

- Metabase dashboards for experiment/beta metrics sounds great. I guess you did the hard work of making sure the data for those reaches the Metabase configured sources 🙂 Or did you magically make that painless? If so, do share, haha.
- “Path to default alive” is a great focus. Even for venture backed startups it’s a great milestone to hit because it gives you the additional freedom to do what’s right for the company.
- Really enjoyed reading both articles you linked. Especially ‘Your metrics belong in a system’ shows really clearly how metrics in isolation aren’t as useful as understanding the bigger picture they’re a part of.
